Youngevity International, Inc. (OTCQX: YGYI), the only omni-direct lifestyle company, today announced the beta launch of its anticipated revolutionary and all-inclusive new online destination — temporarily housed at www.youngevitybeta.com.
When the site is formally launched as expected at the end of March, it will be fully transactional. Ultimately, at the conclusion of the transactional beta, the site will be located at its permanent web home — www.youngevity.com.
Youngevity has coined the term “omni-direct” to describe its innovative cross channel business model that adds flexibility and convenience into the direct selling customer and independent associate experience. As an “omni-direct” lifestyle company, Youngevity represents a unique hybrid of direct selling, e-commerce and social selling business models.
Steve Wallach, Youngevity CEO, stated,
“This technology platform has been a significant investment for our company and we are pleased that it should