Your business can help reassure customers and earn their loyalty by treating all incoming data as valuable.

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New Mexico Attorney General Hector Balderas says Google has been violating a federal privacy law by harvesting student information without obtaining parental consent. Google says the lawsuit is ‘factually wrong.’

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Consumers need reassurance and protection from the entities they trust with their data. The onus will be on companies to provide those things, and a failure to do so will prove costly.

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Consumers need reassurance and protection from the entities they trust with their data. The onus will be on companies to provide those things, and a failure to do so will prove costly.

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Consumers need reassurance and protection from the entities they trust with their data. The onus will be on companies to provide those things, and a failure to do so will prove costly.

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Consumers need reassurance and protection from the entities they trust with their data. The onus will be on companies to provide those things, and a failure to do so will prove costly.

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The problem is, most of us are complicit in handing over our private information. We shouldn’t be.

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Stop mourning the death of cookies. There is other data you can use to connect with customers.

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