Tag Archive for Customer Loyalty

Ghosting: Lack of communication could lose your business customers

Narvar and YouGov have conducted a survey of nearly 3000 UK consumers to uncover their biggest bugbears when shopping online. Being “ghosted” – or when consumers feel abandoned by a retailer following a purchase – is one of the main reasons why consumers would switch retailers after buying from them. The study shows that retailers
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The end of shopping around? Engaging in the customer experience

As new online research finds online fashion shoppers’ rarely look beyond three favourite stores, with youthful shoppers least likely to shop around, retailers must look beyond price – to deliver a highly relevant, tailored experience. Conventional wisdom tells us that the internet is where consumers go to look for bargains. It’s where they shop around
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