Tag Archive for Customer Experience

Why your business needs chatbots to improve customer experience

Chatbots are everywhere. A recent Oracle survey reported that around 80 per cent of businesses will be using them by 2020. By this time, Gartner predicts that 85 per cent of customer interactions will be handled by a machine and Bill Meisel of TMA Associates has projected that chatbots will generate over $600 billion in
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Two thirds of UK businesses don’t have a dedicated CRM budget

Two thirds of companies are covering marketing and Customer Relationship Management (CRM) with the same budget, according to new figures. The annual CRM Barometer, by marketing technology company Wiraya, reveals that only 34 per cent of companies have integrated CRM systems. However, 54 per cent are planning to up their budget next year. At the
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How to measure customer experience as a small business

According to Forrester data, 72 per cent of businesses say improving customer experience (CX) is their top priority. While this shows that many companies are aware of the importance of customer experience to retain customers, several don’t know how to measure the results of their CX efforts. This may be due to the fact that
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Retailers reducing friction in pursuit of ‘5-star’ customer experiences

The vast majority of retailers say that they need to reduce in-store friction in order to attract and keep customers on the high street, according to new research from Qmatic. The survey finds factors such as stock availability, waiting in line too long, congestion caused by other customers, and not being able to locate staff
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How is loyalty changing the way we shop and experience brands?

Customer loyalty is crucial to the success of a business, no matter what size. Any business owner knows that it’s better to encourage customers to return rather than always looking outwards for new business, as acquiring new customers can cost 500 per cent more than retaining them. However, loyalty is not created as a simple
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