Selling as a trade has developed exponentially, from paper to spreadsheets to system of record to customer relationship management (CRM) software. The rise of CRM software in the early 90s was the first significant technology breakthrough in sales. The various attempts made towards the direction of delivery models – from on-premise and software-as-a-Service (SaaS) on
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Tag Archive for CRM system
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Six benefits of a cloud-based CRM solution
by Owen Gough • • 0 Comments
Typically, CRM, eCommerce and accounting systems operate in silos. This can often lead to information gaps that can disrupt order processes, blight communications and compromise the customer journey. Cloud-based accounts-integrated CRM and eCommerce solutions can fix these gaps assuring the continuity and consistency of exemplary customer service. A fully integrated CRM solution has the ability
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The value of a CRM system for small businesses
by Owen Gough • • 0 Comments
A term first coined in the 1990s, Customer Relationship Management (CRM) simply and unsurprisingly refers to the methods a company uses to manage its relationship with its customers. More commonly today, the term CRM generally applies to the IT systems used within businesses to keep track of customer information. The CRM system market is extensive,
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Key ways small businesses can use a CRM system for growth
by Ben Lobel • • 0 Comments
How often have you returned from a networking event with lots of new contacts, but have done nothing with them? Or consider how often you or your team come up with great ideas to engage your customers and increase your pipeline of opportunities, but can’t quite get to the point of turning that idea into
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