In the direct selling industry, we’ve all had the extraordinary privilege of witnessing independent representatives command the stage during company events—leaders who, only years earlier, couldn’t have imagined possessing the confidence required to inspire an audience.

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Back in the early days of direct selling, legends like David McConnell, Mary Kay Ash, Mary Crowley, Charlie Collis and others ushered in a new business model and created a seismic shift in seller demographics.

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Today, three technologies—online video, mobile phones and social media—have revolutionized nearly every industry on the face of the planet.

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In the age of 24-hour news cycles and quasi-news blogs, the direct selling industry experiences more than its share of fallout from the recirculation of misleading statements and misnomers.

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Direct selling is an industry proving its mettle as it prepares to take advantage of major growth opportunities fueled by technology, increased entrepreneurial support and the new emerging market consumer.

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