When traditional retail companies consider launching new products or brand extensions, much time is spent on market research to understand the wants and needs of consumers.
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Launching New Products and Segments
by mallen@directsellingnews.com • • 0 Comments
When traditional retail companies consider launching new products or brand extensions, much time is spent on market research to understand the wants and needs of consumers.
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The Most Influential Women in Direct Selling
by mallen@directsellingnews.com • • 0 Comments
This issue of Direct Selling News once again is dedicated to celebrating the most influential women executives of the direct selling segment.
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The Most Influential Women in Direct Selling
by mallen@directsellingnews.com • • 0 Comments
This issue of Direct Selling News once again is dedicated to celebrating the most influential women executives of the direct selling segment.
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The Evolution of Shopping
by mallen@directsellingnews.com • • 0 Comments
Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow.
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Defining Distributors versus Customers
by mallen@directsellingnews.com • • 0 Comments
With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel.
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Building Strategy for Future Growth
by mallen@directsellingnews.com • • 0 Comments
Whether you’ve been around the block, like Amway, or you’re relatively new in town, like Total Life Changes (TLC), direct selling was a good business to be in for 2016.
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Beyond Outsourcing
by mallen@directsellingnews.com • • 0 Comments
Even if you run your own factory, manage your own warehouse and clean your own break room, chances are you’re still outsourcing something.
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Millennials and Direct Sales An Ideal Collaboration
by mallen@directsellingnews.com • • 0 Comments
If America’s millennials were a country, they would be bigger than Great Britain. And France. And Canada.
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Starter Kits: A New Consultant’s First Impression
by mallen@directsellingnews.com • • 0 Comments
Imagine, if you will, that moment when a new independent representative opens a starter kit for the first time.