Without a warning or a message from corporate, ViVI Jewelry has filed for bankruptcy. In the past, top consultants have earned more than $1 million in sales.
It is one of reasons why we have published our Business For Home App as distributor you need to be well informed; ViVi jewelry had a B rating….
In April 2014, founder Debra Lin sold the company to industry veteran Debbie Millar.
According to a message from ViVi Jewelry leader Merry McCallum:
“Friends and jewelry fans, it is with a heavy heart that I share the news that ViVi Jewelry filed for bankruptcy today. I did not know this was coming, so it was shock to me as much if not more than it is for you.
I have loved this business for the last 8 years and have loved
Tag Archive for Cookie Lee
Hot Business News Today
Cookie Lee Transforms Into ViVi
by Ramya Chandrasekaran • • 0 Comments
In a showroom in a Tustin business complex recently, women bustled around, looking at rings, earrings, bracelets and other fashion accessories.
Debbie Millar — clad in leather leggings and a crimson-colored top, and radiating with a crystal and gold necklace and wrist cuff — walked over to a collection featuring pearls and picked up one of the jewelry line’s latest creations.
“This is one my favorites,” Millar said.
Millar, a wife and mother of six children ranging in age from 16 to 22, is the new owner of ViVi, an accessories — primarily jewelry — company formally known as Cookie Lee.
She bought the company last year when her friend, Lee, the founder and namesake, decided to end her 23-year reign over one of the most successful home-grown success stories in Orange County.
At ViVi, stay-at-home moms
Hot Business News Today
Cookie Lee Founder Sells Company
by Tina Williams • • 0 Comments
Cookie Lee, who turned her jewelry-making hobby into a nationwide empire of home-party consultants selling flashy trinkets and female empowerment, has sold her privately owned company.
The deal, made public, caps Lee’s nearly 23-year reign as one of the most successful home-grown success stories in Orange County. Buying the firm is Debbie Millar, who with her husband, Ron, is founding partner of HÔM, a luxury residential real estate group in Newport Beach. The brokerage reported $1.4 billion in sales in 2013.
“As I got older, I thought ‘What will happen? How can I continue a legacy, very much like how Mary Kay did?’” said Lee, 57, the effusive founder and now former president and chief designer of the Tustin-based business, in an interview with the Register.
“I thought how awesome it would be to have the opportunity to pass the baton,” Lee added. “Like a Mary Kay or a Kleenex, you can’t run it forever.”
Neither party disclosed the terms of the deal, which has been in the works for several months. What’s clear is that Millar will be leading and further modernizing the firm, which went through a rebranding last summer. Lee will not hold an official company role but will help if