Tag Archive for Content

Hot Business News Today

Does research still have a place within content creation?

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Over the years organisations have undertaken a vast amount of research to use within their content creation strategies and thought leadership pieces. Some of it works spectacularly, but, sadly a lot of it fails to live up to expectations and with the volume of content needed in today’s digital marketing world, the struggle is not
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Hot Business News Today

Seven content types that will optimise your conversion rate

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We’ve all been to a cocktail party or large, social gathering where people have to shout over one another to be heard. You know the ones where you find yourself carefully waiting for the ideal time to share your view, only to be drowned out by a louder voice. Well, that’s what your content marketer
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What content should your small business be creating in 2017?

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Content is key to getting your small business noticed online. The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in almost every business. Some might go as far as to suggest content marketing has become the most effective way
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