Technology’s influence spans companies and industries — and it continues to change and revolutionize everything it touches, including content marketing.

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The field will continue growing at a great pace in 2016. Here are the apps you need to stay ahead of the curve.

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Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.

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In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.

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Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation

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It’s not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.

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If your content aims too high or too low for your reader, then you are missing the mark.

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If you have respect for Bill Gates’ enormous success as a businessman, you’ll also respect his visionary thought leadership regarding content on the web.

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A culture of content — not a culture of selling — is the focus that will win you success.

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Sometimes when you get a good content idea, you can feel it. Other times, the idea isn’t quite so clear. These tools can get you moving in the right direction.

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