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Thirty-One Gifts Continues Rapid Growth – Fills Nationwide Arena

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More than 10,000 women will turn Downtown pink this weekend as Columbus-based direct-sales powerhouse Thirty-One Gifts holds its annual sales conference at Nationwide Arena.
It’s a big deal for Columbus. City officials estimate that the convention visitors will spend $6.3 million by the time the conference ends on Monday. It’s so big that Mayor Michael B. Coleman has renamed Nationwide Boulevard Thirty-One Way, the street now sporting a new, bright pink sign.
But it’s also a big deal for the company, said Cindy Monroe, founder, president and CEO, during a break from rehearsals for the huge opening show that will kick off the convention on Sunday.

“We’re super proud of how the city has embraced the conference,” Monroe said. “The last couple of years, there’s been more and more awareness that Thirty-One is in town. Our

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Thirty-One Gifts Convention So Successful, They’re Doubling Up

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Thirty-One Gifts’ recent convention in Columbus proved so successful the company will do it again next year – and double up in the process.
Thirty-One Gifts spokeswoman Sara Westtold me the growing direct-sales company will host a three-day conference for associates from the eastern U.S. the week of July 26 next year, and will relocate its conference for Canadian consultants from Niagara Falls, Ontario, to Columbus as well.
“We’ll have a three-day conference, then another three-day conference,” she said. “… It will be easier to manage if we break it out into two identical conferences.”
According to Experience Columbus, the 12,769 attendees for Thirty-One Gifts’ July 22-25 event this year occupied about 15,000 room nights at 36 area hotels. The conference had an estimated $17.5 million economic impact on the hotels, restaurants and other businesses.
The Niagara Falls conference attracted 800 associates from July 16-18. Thirty-One Gifts just started in Canada in September 2012, so West said the company expects the number attending the 2015 conference to grow.
The company announced a year ago it would return to Columbus after two years in Atlanta, where 16,600 attended in 2013. The company counts about 110,000 sales associates in all.
West said the company has scheduled another conference in Denver

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Thirty-One Gifts Host 15,000 Attendees At Their Convention

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Unicorns, confetti — and three-quarters of a billion dollars in sales in the past year.
Columbus-based direct-sales powerhouse Thirty-One Gifts brought 15,000 members of its independent sales force together yesterday at Nationwide Arena with the fervor of a rock concert to celebrate a banner year and introduce products.
It served as the opening session of the company’s national conference that continues through Sunday.
Cindy Monroe, the company’s founder, president and CEO, fed the frenzy, strolling onto the stage and declaring “We’re all really passionate — and we love to hug,” drawing a roar.
Clearly, the sales force is likewise enthusiastic about its products: personalized bags and home decor, mostly sold through in-home parties. Thirty-One Gifts sales consultants held 1 million parties, served 8 million customers and reported $740 million in sales, senior staff member Anthony McIntosh told the crowd.
While the top sales consultant averaged $11,664 per month and the company’s top sales team sold $2.4 million of merchandise, the typical house party sells $600 worth of merchandise, and the average item sells for $25, “which means we sell a lot of bags,” spokeswoman Sara West said.
The numbers made Thirty-One Gifts the 17th-largest direct-sales company in the world, according to Direct Sales magazine. Sales during the past four

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Thirty-One Gifts Expects 14,000 Attendees at Columbus Conference

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Here’s an update on the conference schedule for Thirty-One Gifts.
The Columbus-based – and rapidly growing – company will hold three national meetings this year: Denver July 9-12, Columbus July 22-25 and Ontario, Canada July 18-20.
The Columbus meeting is expected to attract about 14,000 attendees, making it the largest of the three.
“We’ve also committed to hosting our 2015 conference in Columbus, and we’re looking forward to painting the town pink,” said CEO Cindy Monroe.
The company will hold a Canadian conference in 2015 as well and “we’ll most likely hold a third … we have 120,000 consultants and it’s more convenient to hold two regional conferences (in the United States),” said spokeswoman Sara West.
The company has not yet finalized plans for 2016 and beyond, despite an earlier report that Thirty-One Gifts would be holding one of its national conferences here in Columbus through 2019.

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