Amway has appointed Amrita Asrani as its new Chief Marketing Officer, according to an update on her LinkedIn profile.
Asrani brings with her an impressive track record, having spent nearly four years at Reckitt where she most recently served as the Global Brand Marketing Director for Fabric Care & Fashion overseeing strategy and innovation.
During her tenure at Reckitt, Asrani played a pivotal role in driving growth in emerging direct-to-consumer (D2C) channels and spearheading a purpose-driven, disruptive global innovation pipeline.
Prior to Reckitt, Asrani held leadership positions at ITC where she served as the Head of Marketing, Business Strategy and New Product Development for FMCG Health & Wellness Foods & Beverages. Her career also includes key marketing roles at GSK Consumer Healthcare and Abbott Healthcare between 2012 and 2016.
About Amway
Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide.
According to Forbes magazine, it is among the Top 100 privately held companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the
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Nerium International CMO Amber Olson Rourke Featured Honoree In Direct Selling News “Forces Under 40”
by Ted Nuyten • • 0 Comments
Nerium International is proud to announce that Chief Marketing Officer Amber Olson Rourke has been recognized as one of the top 2016 direct sales industry’s “Forces Under 40” honorees in the March 2017 print issue of Direct Selling News with full profile in today’s digital edition.
As the CMO of Nerium, Amber oversees all of the company’s branding, creative services, PR, events, digital marketing and social media, as well as product development. In addition, Amber also holds the position of President and Chair of the Nerium Ripple Foundation non-profit organization.
Amber’s strong leadership and dynamic role plays an important part in the way Nerium conducts its business, supports Nerium International’s Independent Brand Partners, introduces innovative products, expands into new markets, and gives back to the world.
“We are very proud to have Amber recognized
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by Ted Nuyten • • 0 Comments
BUYEZEE™, announced today that Maurice van Ophoven has been named Chief Marketing Officer (CMO) to further boost and compliment their corporate management team.
van Ophoven, has an incredibly successful business background in both traditional marketing and network marketing. His career started when he was just 20 years old, when he founded his own design and branding company. He served several national and international companies for over 10 years and trained thousands of sales people on brand awareness.
In 1999 van Ophoven started in the network marketing industry as a distributor as he loved the idea of residual income. He built huge organizations in 3 companies with a total of 130.000 people. He was among the top earners and also worked on corporate level and created brand and marketing strategies for telecom and nutrition network
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Modere Appoints Vic Catalfamo As Chief Marketing Officer
by Ted Nuyten • • 0 Comments
Modere (www.modere.com), the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced the appointment of Vic Catalfamo as Chief Marketing Officer.
Mr. Catalfamo is a seasoned executive, leveraging more than 24 years of experience in pioneering digital marketing strategies for consumer products at Proctor & Gamble. Throughout his career, Mr. Catalfamo has produced a track record of innovation, having secured 24 global patents.
Mr. Catalfamo was most recently responsible for designing and executing strategic partnerships and advanced media solutions as the SVP of Global Strategic Media at Viant. At Modere, Mr. Catalfamo succeeds Bob Finigan, who will transition to the newly created role of Chief Brand Officer.
Vic Catalfamo remarked,
“I’m excited and honored to join the Modere team at the new Newport Beach office to help continue