Tag Archive for Clickthrough

Curiosity killed the marketer, confidential info spurs more clickthrough

Confidentiality offers marketers a huge engagement tactic as new research from email provider, Mailjet, reveals national audiences across EMEA are as much as 48 per cent more likely to engage and clickthrough with messages that play on our sense of curiosity. Conducted via a series of tests among Mailjet’s database of over 20,000 subscribers, the research
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