Business of Fashion published an article on how social selling with a direct sales model has taken off in beauty, jewellery and fashion, supercharged by the rise of social media, new devices and new software.
Red wine was flowing as a group of 25 women gathered at a home in Goring, Oxfordshire on a Friday night. But they weren’t having a dinner party. Instead, they were slipping into blouses, dresses and shapewear. “Some women will want to try pieces on in the privacy of a bedroom. Others will happily strip down to their underwear and put things on immediately. There’s lots of laughter, lots of fun,” says Nayna McIntosh, founder and chief executive officer of Hope, a direct-sales fashion brand that operates via door-to-door sales, the business model made famous by Avon and
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New York Times On Tough-Sell of Direct Selling Parties In Cities
by Ramya Chandrasekaran • • 0 Comments
New York Times published an article about the rise of home parties and trunk shows by women involved in direct selling in bigger cities like New York and the challenges they face.
Nine women were gathered in the immaculate Midtown East apartment of Mallorie Corcoran, 29. Tall, svelte and long-maned, the guests and their hostess clustered around a table in the living room, picking at fruit platters and sandwiches but generously pouring themselves wine and seltzer.
“Thank you so much for coming,” Ms. Corcoran said. “We have our new holiday collection, so there are lots of goodies for you to try on.” The women laughed. “And there are lots of different price points — a lot of our stud earrings are $30 and under. So everyone just have fun. Drink wine. Eat.”
And, if they