Tag Archive for Chief Marketing Officer

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eXp Realty Appoints Wendy Forsythe As Chief Marketing Officer

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eXp Realty®, “the most agent-centric real estate brokerage on the planet™” and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), today announced the appointment of Wendy Forsythe as Chief Marketing Officer.
She will be responsible for building eXp Realty’s marketing strategies and initiatives globally, enhancing the company’s brand visibility and further empowering its agents worldwide.

“Wendy’s extensive experience and passion for real estate marketing uniquely position her to lead our marketing strategies into a new era as we continue to expand globally. Her visionary approach will be crucial in elevating eXp Realty’s presence and impact on the world stage,”

said Leo Pareja, CEO of eXp Realty.

“Her industry background and understanding of modern real estate marketing will best position us to expand our reach and impact in the market.”

In her role as Chief Marketing Officer, Forsythe will oversee all aspects of eXp Realty’s marketing strategy, from brand management and advertising to digital marketing and public relations. Her strategic vision will focus on strengthening eXp Realty’s position as a leader in the real estate industry while enhancing the innovative tools and services that empower eXp Realty agents.

“I’m absolutely thrilled to join eXp Realty. This company is a real trailblazer in the real estate

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MyDailyChoice Announces The Hire of Kelly Rich to The Corporate Leadership Team as Chief Marketing Officer

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Kelly brings her strong leadership and extensive experience with mentoring, developing, and leading, to MDC.
She is an accomplished and self-motivated executive with over 20 years in the industry and has managed and empowered countless teams! 
With a proven track record of successfully aligning sales and marketing, IT, and field leadership with a company’s vision, Kelly plans to draw on her industry knowledge and expertise to help MDC transform into one of the largest Direct Selling companies in our industry.
She believes in servant leadership with internal teams and plans to continue to build and support each team member on their personal road to success.
“I am thrilled to be a part of the MDC team,”
says Kelly.
“The vision that Josh and Jenna have for our company will change the industry and provide an innovative opportunity for everyone.”
Kelly is a motivated and strong individual who is dedicated to bringing Josh and Jenna’s Vision to life. She is very innovative and loves to see where she can inspire new possibilities.
Having worked in large Direct Selling companies, she brings a vast knowledge of best practices and core principles of what a successful company needs in order to be successful. 
Additionally, her experience with

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Amway Apponits Peter Strydom As Chief Marketing Officer

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As Chief Marketing Officer, Peter Strydom is responsible for developing product and digital experiences that inspire brand loyalty, empower Amway Business Owners as they continue building customer relationships and drive sustained growth across Amway’s portfolio of brands.
Strydom leads a global team dedicated to creating customized online, mobile and social consumer experiences.
Strydom reports directly to Amway CEO Milind Pant and serves on Amway’s Global Leadership Team, Amway’s key executive decision-making body focused on global strategy development and delivering meaningful ABO and customer experiences.
He also serves on Amway’s Executive Staff comprised of top cross-functional executive leaders focused on enhancing company culture, talent capabilities and global market needs.
He has been with Amway since 1997 in a variety of leadership roles with Amway in four countries. Strydom most recently served as the Managing Director of Amway Japan for seven years.
Prior to that role, he was Amway Europe’s Managing Director and Chief Sales Officer for Europe. He also ran the Southern European business for Amway Europe and the Mediterranean countries. At the beginning of his Amway career, Strydom served as the General Manager of South Africa.
Strydom serves as Chairman of the Remember Hope Council, a philanthropic organization that is dedicated to building community centers in

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Rodan + Fields Appoints Elisabeth Charles As Chief Marketing Officer

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 Rodan + Fields, LLC, (Rodan + Fields), the No.1 skincare brand in the United States1 in 2016 and one of the fastest-growing disruptors in beauty, announced the appointment of Elisabeth Charles as Chief Marketing Officer (CMO).
Rodan + Fields is a Triple A classified opportunity by Business For Home, the top rank.
Charles brings more than 25 years of experience scaling and managing international, high growth companies and driving marketing campaigns for iconic brands. Most recently, she was the SVP, GM of Old Navy Outlet, following CMO roles at Old Navy and Athleta.
“Elisabeth’s strong track record as a marketer and strategic business leader make her a terrific addition to our leadership team,”
says Diane Dietz, CEO and President, Rodan + Fields. “Her breadth of experience building successful global brands will propel Rodan + Fields forward during our next phase of growth as we strive to be the number one skincare brand in each market we serve.”
“Rodan + Fields’ innovative products, disruptive business model and passionate brand advocates have resulted in unprecedented growth,” says Elisabeth Charles.
“I look forward to building on the brand’s tremendous momentum and leveraging the opportunity for Rodan + Fields in the global skincare market.” 
At Rodan + Fields, Charles will drive strategy and vision for Brand Marketing, Creative

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MONAT Global Appoints Linda Lucas Padilla As Chief Marketing Officer

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MONAT Global Inc., an entirely owned subsidiary of Alcora Corp. and a U.S. based mostly innovator within the Direct Selling and Hair Care industries, recently announced the appointment of Ms. Linda Lucas Padilla as Chief Marketing Officer.
Prior to becoming a member of the Company, she was Vice President of Marketing at Organo Gold, the place she offered advertising strategic help, helped set up a robust incentive technique and developed new product advertising platforms nationally and globally.
Ms. Padilla brings a wealth of worldwide expertise and success to her new place, having traveled the world targeted on enhancing methods to extend area success and firm profitability. From begin-ups to multimillion greenback Top 100 corporations, Ms. Padilla has carved a fame for creating artistic groups that ship success.
She was Global Marketing Officer of Norwex, Inc.,

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Youngevity Appoints Loren Castronovo As Chief Marketing Officer

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Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced that Loren Castronovo has been appointed as Chief Marketing Officer of Youngevity International.
Loren Castronovo is a consumer-focused leader with a unique blend of entrepreneurial spirit and appreciation for the process. An industry veteran, with over 30 years of marketing, product development and brand management experience.
Ms. Castronovo has worked with industry leaders including marquee names such as: Chanel®, Mary Kay®, Est?e Lauder™, The Body Shop®, Revlon, and Creative Memories®. During her career, Ms. Castronovo has held the executive titles of: Chief Marketing Officer, Executive Vice President of Sales, Vice President of Product Development, Director, New Ventures and Director of Global Color Marketing. She

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Buyezee Appoints Maurice Van Ophoven As CMO

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BUYEZEE™, announced today that Maurice van Ophoven has been named Chief Marketing Officer (CMO) to further boost and compliment their corporate management team.
van Ophoven, has an incredibly successful business background in both traditional marketing and network marketing. His career started when he was just 20 years old, when he founded his own design and branding company. He served several national and international companies for over 10 years and trained thousands of sales people on brand awareness.
In 1999 van Ophoven started in the network marketing industry as a distributor as he loved the idea of residual income. He built huge organizations in 3 companies with a total of 130.000 people. He was among the top earners and also worked on corporate level and created brand and marketing strategies for telecom and nutrition network

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Amway Appoints New CMO – Su Jung Bae

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Amway’s Chief Marketing Officer (CMO) Su Jung Bae leads global strategy and execution of category marketing for nutrition, beauty and home brands. She is also responsible globally for the Amway brand, corporate social responsibility and public relations/reputation.
Born and raised in South Korea, Bae joined Amway Korea in 1995 as a Nutrilite supplement marketer and was promoted to director. Then, until 2014, she served as Asia Pacific CMO, partnering with managing directors and functional leaders throughout the Asia Pacific region and China.
Bae contributed to Amway Korea’s significant and consistent growth over the last decade. Under Bae’s leadership, Amway Korea introduced integrated solutions for Amway Business Owners while leveraging various types of communication platforms, such as conventional media, new media and experience programs. She also led the Artistry brand sponsorship for the Busan International Film Festival, and participated in the establishment of the Asia Beauty Innovation Center.

“AMWAY IS RAPIDLY REINVENTING ITSELF. WE BELIEVE THE NEXT GENERATION OF DIRECT SELLING BUSINESSES WILL PROVIDE TOTAL LIFESTYLE SOLUTIONS TO THEIR SALES FORCE AND CONSUMERS.
THE INTEGRATED SOLUTIONS AMWAY IS DEVELOPING WILL HELP PEOPLE LIVE LIFE TO THE FULLEST, REACHING THEIR HEALTH, BEAUTY AND SUCCESS POTENTIAL.”

Bae is a strong advocate for creating shared value (CSV), supporting

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Nerium’s Amber Olson Rourke Named ‘40 Under 40’

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Young, dynamic, and innovative are all terms that describe Nerium International, as well as the company’s Co-Founder and Chief Marketing Officer, Amber Olson Rourke.
Direct Marketing News recently named Rourke to its 40 Under 40, a list of the brightest and most ambitious professionals in the integrated, digital and traditional direct marketing fields.
The publication’s editorial team vetted the nominations, identifying marketers whose work had “already left an indelible mark on their organizations, clients, and the industry as a whole.”
They are individuals who have proven their ability to build consumer loyalty and bring a true competitive advantage to their organizations. Some of Rourke’s fellow honorees include Michelle Killebrew, Program Director at IBM; Sally Mundell, Senior Director at Spanx; and Ron Selvey, VP at Shutterstock subsidiary WebDAM.
At Nerium, the only direct seller represented on the list, Rourke has learned a valuable lesson about marketing within the industry. “Don’t overcomplicate your message,” she shared with DSN in an email. “Your message has to be able to resonate with your consumer even after it has been passed through multiple people.”
Simplicity is a recurring theme at Nerium. With just two products in one market, the company recorded net sales of$219 million in 2013. Rourke

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