Originally written by James Wright on Small Business
As we head into the new decade, there is a real-time battle to keep up with the lightning pace of the news agenda as it relays new and developing technological, social and cultural forces. With trends like the growing role of big data, managing your reputation in the new era of post-truth politics, and communicating your purpose and integrity as a brand, the need to tap into what matters to your consumer has never been more important.
However, one of the most disruptive (and frankly more fun) forces and trends becoming prominent is as old as time itself. As we move into the roaring ’20s, outer space, the most majestic and undiscovered realm of all, will evolve into a brand of its own — and this means even the smallest brands need to get on board with the space craze.
Though outer space has long captured our imaginations, its potential as a brand of its own remains largely untapped. Now, however, the stars seem to be aligning, allowing space to take up more, well… space.
>See also: 4 small business digital marketing trends you need to know in 2020
We are seeing plenty of official space business

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