Originally written by Partner Content on Small Business
Regardless of the industry or sector, the success of a business is often determined by one important moment: The first impression.
Although it’s not something we like to admit, it’s human nature to pass judgement during an initial meeting, and first impressions can linger in all forms of communication thereafter.
For this reason, a good quality business card is a necessity for businesses large or small:
The role of the business card
A business card should essentially aid the individual or business in presenting themselves, what they do and what they stand for. It needs to be memorable, professional, appropriate and reflect the above.
A business card is an active stimulus for forming new client relationships, whether it comes as a result of a one-to-one meeting, a networking event, or referral.
How important are first impressions?
In business, first impressions are crucial as they demonstrate that future encounters will be of a similar nature.
Not only do you want to leave a good first impression, but a lasting one. Handing over your business card at the start or end of a meeting is a key moment, as it can be your chance to make a memorable impact.
Despite

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Once a defining possession for employees and certainly a prerequisite of any business owner, the business card was part of your armoury as you strode into the meeting room. More than simply housing the contact information you needed to share, it was a physical representation of your professional efficacy. Yet more and more business is
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