Tag Archive for brand

Exports: the rise of ‘Brand British’ in the global market

British exports have never been stronger. The world wants what we’ve got to offer and the prospect of increased profits and turnover is too good for home-grown businesses to turn down. But with two in five UK businesses planning to enter a new market in the next six months, it’s a competitive world out there.
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Entrepreneur Q&A: Ryan Palmer, co-founder of London Sock Co.

How did London Sock Co. start? My co-founder Dave Pickard and I both came from the corporate world where there was limited opportunity to add style and express personality in a professional environment. It was really an observation where we saw socks as a great opportunity to help men achieve this as people really do
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GDPR: company campaigns that are ‘on brand’

GDPR is on everyone’s minds and it’s been difficult to ignore the number of oddly-worded emails filling up our inboxes. Every business operating in the EU is affected by the new data protection regulation. Some have grown anxious over what re-consent will mean for their CRM system and sales, while others see this an as
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Creating the perfect brand guide lines in three simple steps

Creating an easily recognisable brand, one that encapsulates your brand messages, theme and connects with your core audience, is crucial for any business. Having a clear style guideline means that your identity is captured consistently in your logo, slogan or brand colours, so your potential customer will instantly grasp what you stand for – ultimately
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PartyLite Canada VP/Sales Honoured By Direct Sellers Association Of Canada

 
Tracie Graham, Vice President of Sales at PartyLite Canada, was specially honoured by the Direct Sellers Association of Canada at its annual conference held in Halifax, Nova Scotia, where the organization also celebrated its 60th anniversary. Tracie received the organization’s Distinguished Service Award.
According to DSA President Ken Mulhall, the award is presented to individuals who have made a significant contribution to the advancement of the DSA through their involvement in the affairs of the association, in their community or in public service. 
“It is with great pleasure that the Direct Sellers Association of Canada is presenting a Distinguished Service Award to Tracie Graham, Vice President of Sales for PartyLite Gifts,” said Mr. Mulhall. “Tracie received this award because she masterfully led the Member Rewards Taskforce to sunset our previous program and launch a new and improved affinity program for the association. 

“Also, Tracie has been a great ambassador of the DSA through her participation on the DSA Board of Directors. Tracie’s commitment to the DSA was further acknowledged by her moving into the role of Vice Chair during this year’s Annual General Meeting. The DSA is very fortunate to have Tracie on our team.”

PartyLite Canada was also acknowledged at the meeting for its compliance with

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PartyLite Teams Up With Famous Brand, Johnathan Adler

 
PartyLite – whose world-class candles, candle accessories and fragranced home décor are sold around the globe — is unveiling its new designer collection, created by Jonathan Adler. Inspired by Adler’s home — New York City — the collection brings “Big Apple” glamour and style to candle lovers everywhere. 
There’s plenty of glowing gold tone for holiday dazzle, from a tall, dramatic gold hurricane to a swanky, softer gold votive holder. There’s a stunning contemporary wall sconce that is especially brilliant when used in pairs. There are sharp red accent pieces, and a cool white ceramic Big Apple candle holder, plus two sophisticated new fragrances (Big Apple by Day and Big Apple by Night) to finish with a wonderful scent.
There are even some irresistible white porcelain creatures to add a touch of fantasy to the scene: sculptural peace doves and a charming squirrel. There’s just so much to love and so many ways to “gift” your way into the holidays.
“The new Jonathan Adler for PartyLite Collection delivers the on-trend glamour our global audience will love,” says Rob Goergen, President of PartyLite Worldwide. “These stunning candle holders, pottery pieces and brand new fragrances bring a sense of luxury and excitement to any

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