Tag Archive for Blog

Why You Need to Be Lazier in Your Writing (a.k.a. The Case for Repurposing Content)

By Sarah Landrum After reading the word “lazier” in the headline, you must’ve thought: “Wait, what? How can you even suggest that? Do you know what you’re asking me to do?” OK, before we get down to the nitty-gritty, let’s clear up a few things first. By “lazier,” I’m not talking about copying others’ content […]

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Scary Mom Makes A Not-So-Scary Attack Against Direct-Selling

 
You have to wonder about a person who opens up their article with “I’m prepared to lose friends over this.” Recently, blogger and NY Times best-selling author, scarymom.com released an article attacking the methods of women around the country selling Jamberry, 31 Gifts, Younique, etc. The article, at no surprise, has come with mixed responses. (We’ve decided to omit the article link to prevent any further clicks to it.) 

Comments like, I’m not buying any of the crap you’re peddling. The jewelry, the nails, the skincare, the candles, the LIFESTYLE. Now, before you get your $75 CAbi panties in a twist, let me explain: I’ve done my time. I’ve given my money. I used to be nice, too, and I used to say “yes” to the buying of all the stuff. 

The key phrase that can

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ViSalus Honored With Highly-Acclaimed W3 Award

 
ViSalus’ Content Marketing department received an esteemed 2014 W3 Silver Award in Copywriting for its Vi Blog and its blog extension program, the Vi Today’s Share.
The W3 Awards honor creative excellence on the web, and recognize the professionals behind the creative and marketing teams of the award-winning sites, marketing programs, social content and mobile sites. In its ninth year, W3 is the major web competition where companies submit content to be sanctioned and judged by the Academy of Interactive and Visual Artists (AIVA), an invitation-only, membership-based organization of leading web professionals.
More than 4,000 entries worldwide were submitted — many from Fortune 500 companies and international agencies and firms. Entries were judged by the AIVA in four categories with criteria upholding a high standard of excellence.     

“We are so proud of our outstanding, hard-working and innovative team of marketing professionals,” said Blake Mallen, ViSalus Co-Founder and Chief Sales & Marketing Officer. “From sharing exclusive interviews and company news, to industry tips and inspirational stories from within the Vi Community, our marketing team uses storytelling to show how we are transforming lives across the globe.”  

Vi’s Content Marketing team is responsible for the Vi Blog, which has generated more than 1 million impressions this year.

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