Originally written by timhyde on Small Business
Britain is now in the middle of “lockdown 2” which ends, according to the powers that be, on December 2. This means that this year’s Black Friday and Cyber Monday (BFCM) sales rush will take place when all non-essential retailers are in lockdown.
So what does this mean for retail spend?
In my mind, it is going to be intensified and businesses therefore need to be prepared.
>See also: How to use Snapchat to sell your products to Gen Z
Spending behaviour has inevitably changed over the last few months as retail outlets have been forced to close and customers have had to shop online. Businesses have therefore had to pivot their strategy to adapt to a focus of online selling.
‘Online retail has expanded by 35% so far this year’
Whether you take Shopify numbers or Amazon statistics, BFCM numbers show a year-on-year growth of around 50 per cent and I think we will see that again this year. Predictions are that online retailers expect 45 per cent Black Friday boost and that’s backed up by figures from online retail association IMRG indicating e-commerce has already expanded by 34.9 per cent year on year to October.
If we compare trends

Read more...

Originally written by timhyde on Small Business
Britain is now in the middle of “lockdown 2” which ends, according to the powers that be, on December 2. This means that this year’s Black Friday and Cyber Monday (BFCM) sales rush will take place when all non-essential retailers are in lockdown.
So what does this mean for retail spend?
In my mind, it is going to be intensified and businesses therefore need to be prepared.
>See also: How to use Snapchat to sell your products to Gen Z
Spending behaviour has inevitably changed over the last few months as retail outlets have been forced to close and customers have had to shop online. Businesses have therefore had to pivot their strategy to adapt to a focus of online selling.
‘Online retail has expanded by 35% so far this year’
Whether you take Shopify numbers or Amazon statistics, BFCM numbers show a year-on-year growth of around 50 per cent and I think we will see that again this year. Predictions are that online retailers expect 45 per cent Black Friday boost and that’s backed up by figures from online retail association IMRG indicating e-commerce has already expanded by 34.9 per cent year on year to October.
If we compare trends

Read more...