As the USA network marketing landscape changes before our eyes, the focus for this $32 billion industry moves to customers.
Real sales to real customers was the mandate given by FTC Commissioner Edith Ramirez who is stepping down in a matter of days as the Trump administration takes over.
As major companies search for ways to adopt the guidelines laid out in the recent Vemma case, watch for customers to become a cornerstone topic.
In a recent Tony Cannuli show, Vemma CEO BK Boreyko took viewers behind the scenes on the challenges his company faced in the last 16 months.
Joined by MLM attorney Kevin Thompson and MLM expert Len Clements, Tony’s show brings new light to this change in the regulatory climate in the US MLM industry. Watch it here.
Now Boreyko launches a new
Tag Archive for BK Boreyko
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Vemma CEO BK Boreyko Launches New Company – Bode Pro
by Ted Nuyten • • 0 Comments
BK Boreyko launches Bode Pro, a new network marketing company with a uni-level compensation plan..
Boreyko’s first two start up companies New Vision and Vemma each exceeded $1 billion in career sales and his 3rd venture could be his best work yet.
He will continue to operate Vemma simultaneously with the launch of Bode Pro. A very successful strategy he incorporated with the launch of Vemma while operating New Vision. We are rooting for him.
Boreyko is like the Rocky Balboa of MLM, the US regulators can beat him down, but he keeps getting up and fighting.
After a long fought 16 month battle with the FTC that Vemma finally settled last month, CEO BK Boreyko just recently announced his next venture Bode Pro.
Now he’s launching a new venture in the USA and
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FTC Press Release: Vemma Agrees To Ban On Pyramid Scheme Practices To Settle FTC Charges
by Ted Nuyten • • 0 Comments
Under a settlement with the Federal Trade Commission, Arizona-based Vemma Nutrition Company will end the business practices that the FTC alleged created a pyramid scheme.
The multi-level marketing (MLM) company, which sells health and wellness drinks through a network of distributors called “affiliates,” will be prohibited under a federal court order from paying an affiliate unless a majority of that affiliate’s revenue comes from sales to real customers rather than other distributors. The order also bars Vemma from making deceptive income claims and unsubstantiated health claims.
“Unfortunately, extravagant income claims and compensation plans that reward recruiting over sales continue to plague the MLM industry,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
“MLM companies must ensure that their promotional materials aren’t misleading, and that their compensation programs focus on selling goods
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Breaking News: Vemma Vs. FTC – Pyramid Case Settled
by Ted Nuyten • • 0 Comments
In August 2015 the Federal Trade Commission (FTC) – an USA Government institution – hit Vemma with full power, many agents entered the head office in Phoenix, Arizona on a monday morning. A raid.
Bank accounts and credit cards were seized, 150+ employees were fired within a couple of hours, and a receiver took over.
A $180 million company was ruined, Vemma’s world wide distribution channel burned to the ground.
It was a direct attack on the MLM – network marketing industry.
The allegations: illegal pyramid scheme, income claims, failure to disclose, means and instrumentalities, relief defendent.
The FTC was granted a court order, to freeze the company’s and CEO B.K. Boreyko’s assets, as well as a temporary restraining order.
“Defendants are running a global pyramid scheme that has likely victimized hundreds of thousands or millions
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Vemma Sales Up 65%
by Ted Nuyten • • 0 Comments
Vemma has filed his quarterly report to the USA court.
The two big takeaways from this report is that sales since November are up 65% and Vemma would be profitable if it wasn’t for the debt the receiver created for the company.
I have a lot of respect for BK Boreyko, Vemma’s CEO. It is a General who lost 95% of his resources, revenue and troops, is under heavy fire, refuses to surrender and makes progress. “Never quit” is often a slogan in Network Marketing, BK Boreyko deserves the “Never quit” award
Despite the significant operational obstacles, 2,985 new Customers and 25 new Affiliates have joined Vemma since the company restarted its operations on October 8, 2015.
As described in detail in the Corporate Defendants’ Quarterly Report Dated:
The Temporary Receiver’s shutdown of worldwide
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USA – FTC vs Network Marketing Industry: Defense Fund Formed
by Ted Nuyten • • 0 Comments
Network Marketing Icon Richard Bliss Brooke has taken the initiative to launch a Defense Fund as the FTC (Federal Trade Commission) attack on Vemma is considered by many as an attack on the Network Marketing industry and the FTC has very deep pockets….
Richard Bliss Brooke:
This letter is an industry wide call to action: a call to arms if you will.
Obviously we all need to take a hard look at our business practices and make the customer the king. But what we need to do right now as well is ensure that Vemma prevails in its case with the FTC on the issues that the FTC has taken the liberty to get totally wrong… like “who should be considered a customer” and due process vs. a police state.
“One of our own” deserves
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Vemma Ruling In – Judge Makes Profound Decision
by Tina Williams • • 0 Comments
After the Vemma hearing that was held this Tuesday, the judge took his 3 days to make a decision. Essentially, the injunction was granted in part and denied in part.
Tom Alkazin argues that the FTC has not met its burden to show he is liable under the FTC Act for Vemma’s operation of a pyramid scheme, and the Court agrees. Accordingly, the Court denies the FTC’s request for a preliminary injunction against Mr. Alkazin with regard to the operation of an illegal pyramid scheme.
An asset freeze was not warranted by the court due to the fact that the FTC did not provide adequate documentation that Vemma would be deceptive and this would be required.
A receivor has no longer been granted
The Court is mindful that allowing the Corporate Defendants to resume operation of their business and unfreezing associated
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Vemma – FTC Hearing Set For September 15
by Ted Nuyten • • 0 Comments
According to a statement BK Boreyko – CEO Vemma made today on his facebook the Vemma – FTC Case will start on September 15. The Vemma website is back on-line, the affiliate back office is not open.
BK Boreyko says:
“I wanted to give you a short update. The legal team is in place and you’ll be proud of this team as they begin to defend your right to market the finest wellness products on the planet.
A lot has happened in the past week, all without this team and myself being able to stand in front of a judge. Only yesterday were we able to access the home office computers in order for us to produce the data to prepare our defense and prove our innocence.
Because of that, and along with the importance
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Alex Morton’s Family Statement In The Vemma – FTC Case
by Ted Nuyten • • 0 Comments
In a Facebook statement under the article Where The FTC Went Right — And Where It Went Wrong
Alex Morton’s father Marc Morton weights in on behalf of the family -with below statement- which we publish as Facebook comments some times tend to disappear.
Marc Morton:
“First I need to state that I am the father of Alex Morton so yes I have a biased view of this situation.
Alex and myself visited the home office of Vemma with our sponsor in February of 2011. Alex was a 21 year old Full-Time Junior at Arizona State in the Hugh Downs School of Communication, and a part time Arizona Real Estate Agent leasing homes and condos.
Alex asked me to come check out Vemma after spending several night in the “VerveLounge” at the Phoenix Suns games. His first
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Veteran Colombia Entrepreneur Embraces Vemma® Vision And Skyrockets To Ambassador
by Tina Williams • • 0 Comments
Efrain Sarmiento is a veteran in the affiliate marketing industry. With 18 years of experience, the native Colombian has seen affiliate marketing companies come and go in the country, but none has offered an opportunity or a vision like Vemma.
“People claim they have the smartest people or the best-looking people or the best compensation plan,” explains Efrain. “The biggest difference (about Vemma) was meeting Vemma Founder & CEO BK Boreyko. I saw the vision he had, and it was unlike anything I’d ever seen in any other company. He enrolled me in his vision.”
The Vision
Since joining Vemma about a year ago, Efrain has set to work building a bigger vision with team members such as Juan Diego Cepeda and Darío Lado, who want to grow the “Latino Revolución Profesional” (#LRP) not only