India’s department of industrial policy and promotion is pushing for implementation of guidelines for direct selling industry, which is slated to touch Rs 645 billion (approximately USD 9.6 billion) by 2025, according to a report by FICCI and KPMG.
According to a statement, Amitabh Kant, Secretary, DIPP at the Ministry of Commerce and Industry, said that direct selling will have to be given a greater thrust as it empowers women, MSMEs and promotes manufacturing in India. Kant was speaking at FICCI Direct 2015, an annual event for the direct selling industry.
Kant said the industry has a potential to even grow beyond the projected level to Rs 1000 billion by 2025.
The direct selling industry, which includes companies like Amway, Oriflame, Tupperware, among others, has been seeking clarity in definition and a regulatory framework for
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India’s AP, Telangana States Project $765 Million Direct Selling Market By 2025
by Ramya Chandrasekaran • • 0 Comments
The direct selling market in India’s Andhra Pradesh and Telangana states has the potential to attain a market size of Rs 50 billion (approx $765 million) by 2025, according to a FICCI KPMG report.
The market at present is worth approximately Rs 3.3-3.5 billion.
“AP and Telangana’s Direct selling Industry could potentially reach a size of Rs 50 billion by 2025. The sector’s contribution to the state governments revenue is expected to reach Rs 4.5-Rs 5 billion by the same period,” said the report on “Direct Selling Andhra Pradesh and Telangana-Global Industry Empowering Millions in India.”
The direct selling market grew at a CAGR of 15 per cent from 2010 to 2012 and witnessed a strong year-on-year growth from 2011 to 2012 to reach revenue in the range of Rs 4.3-4.5 billion, said the report which was