Betterware de Mexico S.A.P.I. de C.V. (NASDAQ: BWMX), (“Betterware” or the ‘Company”), has expanded to the U.S. market as Betterware U.S.
The brand recognized for its dedication to creating high-quality, innovative consumer products that enhance everyday living will have its new office headquarters located in Dallas, Texas. International expansion is one of the cornerstones of Betterware’s growth strategy and the U.S. launch coincides with the company’s multi-year period of consistent, organic growth.
The decision to expand into the U.S. was a natural choice because of its proximity to Mexico, and an untapped customer base that already has some familiarity with the brand. The company thoughtfully chose Dallas as the home for its U.S. headquarters because of the city’s superior distribution network and access to Texas’ growing talent pool. Betterware’s Global CEO Andres Campos believes the U.S. expansion is key to unlocking further growth.
“For more than 29 years, we’ve succeeded in providing value and quality in the consumer products we make, only constrained by our geographical location,”
said Campos.
“Our industry knowledge reinforces our belief that U.S. consumers will continue to seek out well-designed products to simplify their lives.
Founded in 1995, Betterware has been the leading direct to consumer company in Mexico, focused on