Mary Kay received ‘Best Facebook, Best Pinterest and Best YouTube’ at the 2015 #beauty20 Awards in New York on Nov. 5. The beauty industry awards ceremony by innoCos Digital recognizes the most ground-breaking innovation in digital marketing by beauty brands.
Beauty companies around the world submitted more than 350 nominations and a panel of industry experts carefully selected five finalists in each category. Mary Kay was nominated alongside other top beauty brands including L’Occitane, Avon, OPI Products and e.l.f Cosmetics. The final winners were chosen by more than 30,000 beauty fans who cast their votes for the brands they feel are the most innovative and pioneering online.
“Connecting and sharing the ‘Mary Kay love’ with all of our fans who are, without doubt, some of the most engaged, loyal and enthusiastic brand lovers active on social media, is at the heart of everything we