Tag Archive for Avon

Avon Available In UK Retail, The End Of Their Network Marketing Business?

Avon cosmetics will soon be available to buy from the high street, as hundreds of the brands products are set to land in Superdrug stores this October.
Largely known as a door-to-door brochure company, the global beauty brand has partnered with the British health and beauty chain to bring 150 of its cult beauty and skincare products to store shelves for the first time.
From October 11, Avon products will land in 100 UK Superdrug stores, with 11 of them being in Scotland. Meanwhile, products will be available to buy via the Superdrug website from October 9.
Angela Cretu, CEO of Avon said:
“This is the perfect moment in the UK for a strategic alliance between Avon and Superdrug.”Avon is all about providing consumers with beauty products at an irresistible price.
However customers choose to shop with us, be it with the high-touch service of one of our beauty advisors or at Superdrug. We see this partnership as a further step in expanding our reach by becoming a “true omnichannel beauty company”.
Included in the product launch lineup will be the brand’s bestselling Anew Renewal Protinol Power Serum. The award-winning serum, which also featured in Grazia magazine, is powered by the brand’s protinol technology that

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Avon Reports 1% Increase for Q3 2018 Revenue

Avon Products, Inc. (NYSE: AVP) recently announced its results for the quarter ended September 30, 2018.
Jan Zijderveld, Avon CEO, said, “As we said at the recent investor day, it is going to take time for us to execute this turn-around. While we are not yet satisfied with the overall quarterly results, I am encouraged by the speed at which initiatives are being adopted in our markets. We are beginning to see benefits from recruiting and training initiatives that have been put in place in countries around the world.”
Mr. Zijderveld continued, “At its heart, Avon is the world’s largest social selling company, focused on improving the lives of women.  Rebooting our sales model and returning the 6 million women to the center of everything we do, making it easier for her to succeed with Avon, will ensure our long-term success”.
“While we are still in the beginning stages of our turn-around, we are beginning to see early results of various initiatives.  Through Avon Opportunity Meetings, we are bringing significantly more people in our Asia Pacific region, global training programs are exceeding participation goals and faster launched, on-trend beauty products are being met with strong acceptance in the marketplace. We know that in order to make “Her” successful, we have to

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Avon Appoints James Thompson as Chief Beauty and Brand Officer

Avon Products Inc, recently appoints James Thompson as Chief Beauty and Brand Officer.  Thompson joins Avon following a 24-year career at Diageo PLC, most recently serving as chief marketing and innovation officer for Diageo North America.
At Avon, he will focus on leveraging the strength of Avon’s beauty marketing and innovation to create more agile category teams that will be structured to work much more closely with Avon’s markets. He will also spearhead the rejuvenation of Avon’s brand. He will report to COO Jonathan Myers.
“Chief Beauty & Brand Officer is a strategically vital role at Avon, and we couldn’t be more pleased to have an executive of James’ caliber join us,” said Myers.
“He has a well-established track record of turning around large and small brands throughout the world at both luxury and mainstream price points. We are confident that James’ breadth of experience, in-depth digital capabilities and new product marketing and innovation expertise will further deepen Avon’s connection with its consumers and representatives.”
With Thompson’s appointment, Alex Long, Avon’s current global vice president, Global Brand Marketing, will transition to global vice president, Global Commercial Marketing to drive marketing execution, brochure excellence and revenue growth management across the organization.
About Avon Products, Inc.
Avon is the Company that for 130 years has proudly stood for beauty, innovation, optimism and, above all, for

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Avon Teams Up With Disney In Russia

Budding Russian fashion designers are being offered the opportunity of a lifetime, to design their own Disney-inspired fashion collection, to be sold in Avon brochures in Russia next year.
Avon Russia are teaming up with Disney to create a unique Fashion Academy, where designers compete to take part in Fashion Start-Up training at RANEOA School of Design.
This exciting project gives talented young designers the chance to work with experts from Avon’s own fashion team, in a competition shown on TV programme Rules of Style on Disney Channel Russia.
Applicants will submit up to five sketches of their fashion collection, called ‘Casual Inspired by Disney’ on the  Disney.ru/academy website.
Their work will be evaluated by the expert jury including Marina Jigalova-Ozkan, Managing Director of the Walt Disney Company Russia, Olga Zonova, Vice President of Sales of Avon Russia, Ilyana Erdneeva, Editor-in-Chief of Glamour magazine in Russia and Nadezhda Mikhalkova, actress, director and anchor-woman of Disney Channel.

Thirty designers will be chosen, and the competition to reach the final will be shown on Disney Channel Russia until December. In February 2019, the ten finalists will progress to the Fashion Start-Up training, which includes unique master classes, presented by industry leaders. Glamour magazine will give contestants a

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Avon Appoints New General Manager To Drive Growth In India

Avon Products, Inc. (NYSE: AVP), a global leader in direct selling of beauty products, today announced that Dronacharya Chakraborty has been appointed General Manager, India, effective immediately. Mr. Chakraborty will report to Bill Rahn, Global Vice President, Asia Pacific (APAC).
The appointment advances Avon’s strategy to drive growth and better capture the significant opportunity in India, a market in which Avon has 50% brand awareness but low penetration.
Mr. Chakraborty brings 20 years of experience in direct selling and the personal care industry. He joins Avon from PM International India Pvt. Ltd., a direct selling company where he was General Manager, Sales. Prior to that, Mr. Chakraborty spent 12 years with Herbalife International India Pvt. Ltd. in various roles of increasing responsibility, including Director for Government Affairs and Director for Sales & Distributor Communications.
“We are delighted to welcome a proven leader of Drona’s caliber to our Asia Pacific team,” commented Jan Zijderveld, Chief Executive Officer of Avon. “In addition to expertise in our categories and strong track record in direct selling, Drona brings a deep understanding of and familiarity with the large and growing Indian market. I’m confident he’ll be an asset to the team as we work to strengthen our capabilities to ensure we deliver on our plans for growth in the region.”
“I am excited to

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Avon Appoints Marco Brandolini New General Manager to Drive Growth

Avon Products Inc., (NYSE: AVP), a global leader in direct selling of beauty, recently announced that Marco Brandolini has been appointed VP and General Manager, Italy and the Mediterranean, (IMED), effective 1st September 2018.
Marco Brandolini is an accomplished leader with significant General Management experience in the direct selling industry. During his 13 years at Herbalife Nutrition, where he most recently served as EMEA VP of Sales & Marketing, Member Services and Technology, he has proven a track record of turning around sales performance and delivering growth (accelerating to 7.5% year on year in Q1 2018), through multi-channels, while increasing distributor retention through strong customer service.
He was responsible for designing the regional marketing and strategy planning and maintaining relationships with key distributors. Mr. Brandolini successfully led Herbalife’s key premium products and marketing tools launch, leveraging consumer and market research and activated the company’s distributors’ technology platform, all of which contributed to a more profitable business and a wider adoption of Herbalife products
“We are pleased to welcome Marco to the leadership team at Avon,” said Miguel Fernandez, Global President. “Marco is a seasoned strategic, result-driven leader with a history of building high-performing direct selling businesses in Europe. Under his new leadership we look

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Avon Sells Its Last U.S. Factory

According to the Wall Street Journal:
Avon will transfer its Illinois plant to a French contract manufacturer.
After more than 100 years of making beauty products in the U.S., Avon is selling its last domestic factory to a French cosmetics manufacturer.
Fareva Group will take over production of lipstick, body lotion, face cream and other products at Avon’s factory and warehouse in Morton Grove, Ill., people familiar with the plan said. The contract manufacturer also will make private-label products for drugstore chain Walgreens Boots Alliance Inc. at the underutilized, 500,000-square-foot plant, one of the people said.
Financial terms couldn’t be learned. Current Avon employees are expected to keep their jobs as part of the ownership change, the person said. Avon employed 362 in Morton Grove in 2016, according to the northern Chicago suburb’s records.
The deal comes less than three years after New Avon LLC, formerly the North American arm of Avon Products Inc., AVP 1.23% split from the larger company as part of a deal with private-equity firm Cerberus Capital Management LP. Cerberus bought a 17% stake in the parent company and acquired 80% of New Avon, which separated the unprofitable division from Avon’s international business.
Avon, one of the nation’s biggest direct sellers with

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Avon Accelerates Digital Transformation Plans To Become “More Sexy”

Avon Products, Inc. (NYSE:  AVP) has announced it has reached a series of milestones in its plans to transform the digital capabilities of its Representatives and improve interactions with consumers.
Avon is a leading beauty company, and is developing the digital tools necessary to bring customers the latest trends, through the direct, trusted, personal experience of its 6 million strong network of beauty micro-entrepreneurs.
Connecting to the consumer: mobile and e-interactive shoppable brochure

Avon’s global digital platforms and experience team has launched a fully digitised, mobile-enabled e-interactive brochure, allowing Avon Representatives to connect quickly and effectively with their customers by creating an e-enabled personalised shopping cart that can be shared via WhatsApp and Facebook messenger – sending the latest trends and products direct to their mobile.
Includes in-built and real-time analytics for future enhancement and customisation, making it easier to track best-selling products, individual preferences, and respond to Avon Representative and customer needs.
Instant messaging brochure is available globally, across six clusters in 12 countries, including Brazil, Argentina, Mexico, Russia and Turkey, with three more clusters due to launch soon.
On launch it received more than 500,000 visitors, with positive feedback from across Avon’s network of beauty entrepreneurs.

Investing in growth: new Global Sales Organisation

Avon’s new sales organisation will partner with its markets, focusing on enhancing the Representative experience and service model evolution,

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Avon Q1 Sales Up 5% To $1.4 Billion

Avon Products, Inc. (NYSE: AVP), a globally recognized leader in direct selling of beauty and related products, today announced its results for the quarter ended March 31, 2018.
Jan Zijderveld, Avon CEO, said,
“Avon’s first-quarter results were unsatisfactory and do not represent the underlying potential of the business.
 
During my first 90 days, I have been deeply engaged in a comprehensive review of the Company’s operations, including on-the-ground visits to many of our top markets where I have met with many of our direct selling Representatives.”
Zijderveld emphasized,
“While we are focused on the formulation of Avon’s longer-term plans, we are already implementing near-term fixes that support the success and satisfaction of our Representatives–starting with actions to improve service delivery.
 
Our long-term mission is clear, to return Avon to a competitive market position, and we are moving with deliberate urgency to design our turnaround plan.”
 
Highlights for First Quarter of 2018:
Total Revenue increased 5% to $1.4 billion, or 2% in constant dollars1, both including a 6% reporting benefit due to the impact of adopting the new revenue recognition standard required by generally accepted accounting principles in the United States (“GAAP”)
Active Representatives and Ending Representatives declined 4% and 1%, respectively, largely due to declines in Brazil.
Operating

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Avon Lady To Stop Calling In Australia

According to an article in an Australian newspaper:
An 84-year-old north Brisbane (Australia) woman is preparing to make her final Avon deliveries almost 50 years after she joined the global beauty company.
Avon, which reached Australia in 1963, announced in February that it will withdraw from Australia and New Zealand by the end of this year. For Margaret Cook of Stafford Heights and more than 21,400 Avon representatives, this means they are now handing out their final brochures.
The grandmother of four said she felt “a bit deflated” when she heard the news.
 “I started selling Avon at the end of June 1968 so I’ll be about four weeks short of 50 years when I finish.
“My cousin was the district manager and she suggested I become a rep. At the time I had three small children (from 2-7 years) and I thought I could fit that in.
 “I have not missed a campaign in nearly 50 years.”
Mrs Cook said she had also made some great friends through Avon. “I’ve still got some customers I met on my first day and the lady who was my rep (Ruth Gibb), I am now her Avon lady.”
Margaret Cook of Stafford Heights and Ruth Gibb of Aspley look over some of

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