Despite efforts to boost female entrepreneurship, women account for just 17% of business owners in the UK today. That’s part of the reason Nancy Cruickshank, a serial tech entrepreneur, launched MyShowcase, a health and beauty businesses that’s helped hundreds of women launch their own ventures.
Cruickshank previously ran the womens’ portal Handbag.com, where she discovered an appetite among women for more support for starting their own companies.
‘Largely they were talking about fashion and consumer related stuff, but also I noticed there was a lot of discussion on other subjects,’ Cruickshank tells MT. ‘There were two things that really interested me. One was ‘can you give me advice about how I can get X business off the ground?’. The other thing was this desire by women to find a more flexible way to work.’
That