Tag Archive for Amway

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Direct Selling Industry Growth In India Is Slowing

by Tina Williams • November 30, 2014 • 0 Comments

The direct selling industry, which is facing challenges in the Indian market due to regulatory issues, has witnessed a reduced 4.3% growth in 2013-14 compared to 12.2% in 201213 fiscal, says a report. Gross sales stood at Rs 7,472.2 crore in 201314 while the industry had posted a growth of 12.2% in 2012-13 with sales amounting to Rs 7,164.1 crore, said a report issued by industry chamber PHD in association with the Indian Direct Selling Industry (IDSA).

“The direct selling industry has registered growth rate of about 4.3% in 2013-14 as against the growth rate of 12.2% of 2012-13, 22% of 2011-12 and 24% of 2009-10,” the report said.

Although the growth rate in India is on a decline in the past three fiscal years, on a global basis the direct selling industry has grown over 8% in 2013, it added. The North region accounted for 29% of sales the highest level with an increase of 12.2%, followed by South region with 25%. However, the South region saw a drop in sales.

“Southern region, which was earlier our main base, is not doing well due to lack of clarity on the policy for direct selling. In state like Kerala, direct selling has stopped,” said IDSA Secretary General Chavi Hemanth.

Products related to healthcare/wellness contributed 44%, followed by cosmetic and personal

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International Study Reveals Attitudes Toward Self-Employment – Amway

by Tina Williams • November 22, 2014 • 0 Comments

Are entrepreneurs born or made? And what drives them to start their own businesses?
These questions were posed by the 2014 Amway Global Entrepreneurship Report (AGER), an annual survey that takes the public pulse on the state of self-employment around the world. This year’s report explored entrepreneurship education.
Unique in its broadness and regularity, the AGER fosters global discussion on entrepreneurship and raises awareness of the significant role entrepreneurs play in modern economies. The groundbreaking first survey launched in 2010 as the Amway European Entrepreneurship Report, then expanded worldwide with the 2013 AGER, encompassing 24 countries. This year’s report spans a record 38 markets, with face-to-face and telephone interviews conducted with 43,902 men and women aged 14-99.

“Entrepreneurs play an important role in growing economies,” said Amway Chairman Steve Van Andel. “They create jobs, encourage competition and help communities grow and flourish. As the business environment has changed through the years, so have the reasons people decide to venture out on their own. We hope this report advances the discussion on entrepreneurship and leads to a deeper understanding of what can be done to encourage and better prepare more people around the world to start businesses of their own.”

2014 Key Findings
The AGER reveals that entrepreneurship

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Amway President Doug DeVos Named Chairman of the World Federation of Direct Selling Associations

by Tina Williams • November 16, 2014 • 0 Comments

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, today announced Amway President Doug DeVos will serve as the organization’s chairman through October 2017.
DeVos assumes the role of chairman from Alessandro Carlucci, former CEO of Natura.

“Today, more than ever, people want more independence and the freedom to set their own goals. They want meaningful work that adds value to their lives and to their communities. This translates into tremendous opportunity for the direct selling industry,” said DeVos. “Alessandro Carlucci has demonstrated strong leadership in promoting these ideas and encouraging entrepreneurship around the world. I look forward to continuing his legacy so that even more people can look at direct selling as a way to make their life better while also helping to improve the lives of those around them.”

Previously DeVos was the organization’s treasurer and a member of the WFDSA Operating Group of the CEO Council. He is former chairman of the U.S. Direct Selling Association and the Direct Selling Education Foundation, in addition to other leadership roles with both organizations. DeVos has been inducted into the U.S. Direct Selling Association Hall of Fame and recognized with the Direct Selling Education Foundation’s Circle

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Amway Product Makes #1 In World

by Tina Williams • November 12, 2014 • 0 Comments

Based on the Verify Markets study of 2013 global sales, Atmosphere is the world’s number one selling brand of premium home air treatment systems.* Using Amway’s overall 2013 global sales numbers, the research firm verified that the corporation has more than 15 percent of the total global air treatment system market share.

“Through the Verify Markets research, we found the key drivers for the sales of air purification systems were poor indoor air quality and awareness about poor air quality,” said Mitchell Urbytes, director of home brands for Amway.
China was the largest market for sales of residential air purification systems in 2013. Clean air is vital to the health and well-being of everyone around the world. As people become more educated and conscious of health issues surrounding their environment, the need for clean air becomes a high priority in today’s world of smoke, smog and other airborne particles.

“We’re proud that our Atmosphere Air Treatment System leads sales in the premium home air treatment category,” said Urbytes, “But the greatest achievement is that our technology ensures a cleaner and safer home environment by effectively removing dust and allergens.”

*Based on a Verify Markets study of 2013 global sales. Premium defined as products priced over USD

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Amway Opens New Experience Center In China

by Tina Williams • November 3, 2014 • 0 Comments

Amway Corp, the world’s largest direct selling company, on Friday opened its first experiencecenter in Shanghai as part of its efforts to further expand its presence in China.
The company said the new center will play a big role in upgrading its image, branding andprovide more transparency and understanding in connecting with customers.
The center, located in the central business district of Shanghai and covering 7,500 squaremeters, was designed by architects from South Korea. It features high-tech and green-styleimmersion experiences of various business units of Amway.
The retailer plans to set up a similar center in Shenzhen in South China’s Guangdongprovince later this year and another one in Beijing next year. More centers could be opened inother big cities to upgrade the company’s traditional shops that mostly offer transactions withdistributors.
The next generation of Amway shops will be upgraded to serve as the branding, culture andcommunication unit of the company, it said.
Doug DeVos, president of Amway, who is slated to take over as the new president of theWorld Federation of Direct Selling Association next month, said his main agenda will be tomake the direct selling business more transparent and widespread.
About 50 direct selling companies have got licenses to conduct businesses in China andthere are growing expectations that they would soon be connected through an industryassociation.

He said the global direct selling industry has been growing steadily. “Our efforts would be topromote the industry, build transparency and make everybody understand the direct sellingbusiness,” said Devos.

Though direct selling is in essence a simple business, there are still lots ofmisunderstandings, said Devos, adding that companies must simplify their messaging andenhance innovation and creativity to further improve the quality of their products andcustomer experiences, especially in markets where direct selling is relatively new.
The Michigan, US-based company posted sales of about $11.8 billion last year.

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Amway Gives Stanford University $10 million For First Of Its Kind Study On Health

by Ted Nuyten • October 16, 2014 • 0 Comments

Stanford University will undertake a first-of-its kind study to track how everything from exercising to eating fresh produce can lengthen a human lifespan. Amway is picking up tab.
The direct sales giant is donating $10 million for the new Stanford project, WELL, short for Wellness Living Laboratory, which will launch next year.
The program will focus on wellness, rather than diseases, with the hypothesis that promoting wellness thwarts diseases, Dr. John Ioannidis, the head of the Stanford Prevention Research Center, told Scope, a Stanford Medical School publication.
He added that participants will track and report much of their information remotely and digitally. They also will have the opportunity to enroll in a variety of clinical trials to test various interventions, such as nutrition counseling or smoking cessation programs.
What is unusual about this study is that it is designed to monitor the health of people over a five year period, or longer.
“It really helps us understand how we characterize wellness,” said Audra Davies, vice president of nutrition product development and analytical sciences for Amway.

“What is it that is keeping people well, and helping them to thrive. What are the important characteristics. There is a strong interest in understanding biomarkers of health. It is

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Home Party Companies Are Making Waves In The U.S.

by Tina Williams • September 29, 2014 • 0 Comments

Helaine Olen, contributing editor at Pacific Standard and author of Pound Foolish talks about how home party companies are making waves, specifically in Silicon Valley:
The invitations began arriving shortly after I moved back to my native New York City in 2012. They all sounded eerily similar. Each offered a chance to spend some fun, quality time in an intimate setting with a few fellow moms—or “the girls”—while some sort of product, usually but not always clothing, was “shared.”
One of them beckoned me to a “trunk show” of jewelry and accessories by the company Stella & Dot, to be held at an Upper West Side brownstone. Another offered “a chance to share girlfriend time, refreshments and shop [sic]” for garments bearing the Ruby Ribbon label, a clothing and undergarment line.
A little Googling confirmed my suspicion: Like Amway and Mary Kay, these newer companies are multi-level marketing programs. Which is to say they offer their salespeople two ways to make money: by selling products directly to friends and neighbors, and—far more efficiently—by selling friends and neighbors on the idea of becoming salespeople themselves, and collecting a commission on their recruits’ earnings.
Suffice it to say, this was not exactly what I expected from a

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Amway Helps Stanford In First-Ever Study On Diet And Lifestyle

by Tina Williams • September 22, 2014 • 0 Comments

A new, first-of-its-kind research study was announced today that will analyze how changes in diet and lifestyle can impact long-term wellness and contribute to healthy aging.
Conducted by the Stanford Prevention Research Center and funded through a $10 million unrestricted gift from the Amway Nutrilite Health Institute Wellness Fund, WELL aims to identify lifestyle and environmental factors that mayhelp people maintain their health and wellness as they age. WELL will be designed, conducted, and analyzed by scientists at Stanford Prevention Research Center and will be entirely under the control of Stanford University with no involvement by Amway in these processes so as to safeguard investigative independence.
Funding WELL is one of several investments the company is making to advance the science of wellness.
Last month Amway released the Global Phytonutrient Report, based on research commissioned by the Nutrilite Health Institute, which revealed that most adults fall short of consuming the recommended daily amount of fruits and vegetables.

“Nutrilite is focused on helping people ‘close the dietary gaps’ that 60-87 percent of us experience due to lifestyle, food availability and other factors,” said Keith Randolph, Ph.D., nutrition technology strategist at the Nutrilite Health Institute and co-author of the research published in the British Journal of Nutrition. “WELL has the potential to help us

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Amway, Tupperware, And Oriflame Issue Notices To E-Commerce Sites

by Tina Williams • September 18, 2014 • 0 Comments

Direct selling firms are facing the heat from online retailers. Amway, Tupperware and Oriflame have issued notices to e-commerce sites including Snapdeal, Flipkart and eBay, asking them to stop selling their products.
The merchandise of these three direct sellers is not only offered at discounts as high as 40% but also bypass and strike at the very heart of the direct-sales distributor model that these firms follow globally.
In the direct selling model, there are no sales through traditional retail outlets — companies hire distributors who, in turn, sell products to consumers. Most times, errant distributors themselves supply unsold stocks to e-commerce sites and the firms are working to identify and penalise them.

“Oriflame products are not allowed to be sold by unauthorised persons, entities and means and we have issued notices to these ecommerce platforms that are selling our products. The sale of our products on these online platforms not only diverts sales from our distributors but also undermines the essence of direct selling as a proposition,” Vivek Katoch, director – corporate affairs at Oriflame, maker of cosmetics and personal grooming products, told ET.

Katoch said from a consumer point of view, some products need recommendations and usage details, which is not possible with

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Amway Restructures Compensation Plan – Thailand Laws Create Challenges

by Tina Williams • September 17, 2014 • 0 Comments

Amway (Thailand) Ltd has raised its sales incentive budget by 10% to 6 billion baht to attract new distributors to the direct-selling network in a bid to resume positive sales growth in fiscal 2015, which started on Sept 1.
Amway yesterday unveiled its long-term compensation plan that will give business owners higher income and incentives with steady growth. Effective since Sept 1, the new compensation for owners from beginners to organisation leaders focuses on a balance between increasing income and career competitiveness.
Kittawat Ritteerawee, the company’s managing director, said this is the first in 27 years that Amway Thailand is offering a new attractive income and incentive deal to its business owners. The move is supposed to motivate owners to build solid, long-term growth for their business teams and Amway.
The new incentive restructuring comprises two compensation plans. Firstly, the standard compensation plan based on the original business model Amway has been using globally for 55 years.
It gives owners certain compensations based on their sales performance and level of achievement.
The other is the performance incentives plan, which will benefit all owner groups. It offers increased incentives, of which the short-term ones are for beginners while long-term incentives are designedto motivate organisation leaders to build steady,

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