Alfredo (Al) Bala is CEO of Mannatech and has published an awesome article about the influence of social media on the Direct Selling industry.
Al Bala:
I have been in the direct selling industry for more than 35 years, and I am seeing how social media is changing our industry rapidly. When I was a young man growing up, we didn’t have the technology that my children and grandchildren are using today.
A big difference in our culture and society has changed in the last 10-15 years due to the rise of social media. And thanks to social media, it is revolutionizing the direct selling industry, which is good news for my Mannatech family.
We already know that the direct sales channel is growing and that technology is quickly replacing jobs. But now we have a tool, social