US-based network marketing company WorldVentures has entered Zimbabwe with membership now expected to be in the thousands on a rapid growth trajectory. In this interview with Zimbabwe’s The Standard Business, WorldVentures country representative Colette Bowers speaks on network marketing and its prospects in Zimbabwe.
Why did WorldVentures choose Zimbabwe as a market despite the difficult economic situation?
After success in South Africa, expanding into Zimbabwe was a natural next step for WorldVentures in developing the African market for its products. WorldVentures saw Zimbabwe not only as a fantastic destination for its DreamTrips, bringing more tourists to the country, but also the possibility of enabling Zimbabweans to experience travel both in and outside the country
The country operates on an informal market and network marketing as the business model fits well with the informal market. How can people who