Originally written by Timothy Adler on Small Business
Google has announced it is giving £25m worth of free ad spend to British small businesses as part of a wider SME help package.
Qualifying UK small businesses will be awarded up to £800 ($1,000) in ad spend grants, applied to their existing Google advertising accounts.
The gift is part of a wider package of help for British small businesses including help for getting businesses noticed in internet searches and 10,000 hours of free business mentoring for UK SMEs and charities.
>See also: Should I reduce my marketing budget due to coronavirus?
The £800 ad credit can be used for future Google ad spend, including search, display and YouTube advertising.
To qualify, small businesses must have spent through a Google Ads account in 10 out of 12 months in 2019, or in January and/or February of this year.
The ad credit must be used by December 31, 2020.
However, the headline £25m figure is being shared with Government agencies and NGOs. Google was unable to say how much has been specifically ringfenced for British small businesses.
Google itself will ascertain which customers are eligible for the free ad credit, so there is no need for you to do anything. The credit

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