It is every business owner’s priority to offer a great product or service, and while it’s an essential part of any successful business, it is no longer enough on its own to ensure success, regardless of the industry in which you operate. More than ever, independents need to harness the advertising power of their brand
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Save The Web; most of Brits now associate ads with fake news
by Owen Gough • • 0 Comments
A new study of over 2,500 consumers released today be the leader in integrated marketing solutions, Rakuten Marketing, finds British consumers are far more likely to associate ads with fake news than their European or American counterparts. As David Remnick, editor of the New Yorker, took to the stage at Cannes Lions to discuss how
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Ad-blockers vs mobile
by Owen Gough • • 0 Comments
It’s fair to say that adverts are not everyone’s cup of tea. Whether they’re interrupting your favourite TV programme or invading your online browsing, they can range from mildly irritating to downright infuriating. While there’s not much that can be done to tackle ads on traditional media platforms, online advertising is under threat from the
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