Amway Corp. announced sales of $10.8 billion for 2014, a 10 percent decline that company officials blamed on lower revenues in China and fluctuation in foreign currency exchange rates.
“While 2014 revenues are lower than 2013, the company continues to exhibit strong long-term growth,” the company said in an announcement released Wednesday, Feb. 4.
“Amway has grown by 68 percent in the last decade and achieved sales growth in 13 of the last 15 years,” the company said. “In China, results have been strong as well – with growth rates over the past five and 10 years of 27 percent and 45 percent, respectively.”
Privately held Amway does not release its sales figures by country, but China is generally regarded as its largest market.
Considered the world’s largest direct sales company, Amway sells nutrition, cosmetics, home care, and durable products through a global multi-level marketing system that includes more than 3 million independent distributors.
Amway employs more than 20,000 worldwide and 4,000 near its Ada headquarters and at its hotel properties in downtown Grand Rapids.
“Sales in 2014 reflect the significant efforts of Amway business owners and employees who continue to do well around the world, despite challenging operating environments found in several nations that are major markets