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Top Industry Leader, Tim Baca, Joins LyfeStart

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LyfeStart International welcomes Tim Baca as a LyfeStart Executive Advisor and Founding Member of The LyfeStart Advisory Board, The LAB. 
 
Passionate about the importance of making a difference in the world, his career in direct sales is a natural extension of his former career as a broadcast journalist. 
 
He says, “LyfeStart is founded on the idea of helping people. It’s at the heart of everything we do, from the mission to end obesity and hunger to the opportunity for business and financial growth. Through LyfeStart, I can help more people achieve their goals. My wife Julie is reaching out to Millennials who are discovering the power of our mission, while starting their own 
business at the same time. That’s very exciting.” 
 
Baca cites the importance of LyfeStart’s sound business fundamentals: “the quality and affordability of the products, their outreach to the Hispanic community, and the upcoming launch in Mexico are key,” he says. “One of the first things I noticed was the Spanish on the U.S. product labels. A large part of my organization is in the southwest, so LyfeStart’s bicultural appeal makes a big difference.” 
 
Baca enjoys the opportunity to help create the culture at LyfeStart. “It starts with the openness of the Founders, LyfeStart CEO Christopher Pair Garza, former CEO and President of Herbalife, and

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ViSalus Selected As Official Nutrition And Wellness Sponsor Of American Youth Football & Cheer

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ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness challenge platform in North America, was selected the Official Nutrition and Wellness Sponsor of American Youth Football & Cheer, Inc. (AYF). Vi 1-Star Ambassador Vanessa Wilhelm (with spouse and former NFL player Matt Wilhelm) and Vi National Director Claudia Lugoindependently ignited ViSalus’ involvement in AYF.
AYF is a 501(c)(3) non-profit corporation benefiting children who enjoy football or cheer. AYF is open to all children, despite financial challenges, and emphasizes self-confidence, teamwork, self-discipline, community involvement and other positive traits designed to help each child succeed. With the common goal of creating a better overall future, AYF and ViSalus is a natural connection for a partnership.
This partnership was developed after AYF “team mom,” Claudia, was introduced to ViSalus through the Wilhelms and experienced the positive benefits of a healthier lifestyle. Together, they saw the ability to utilize ViSalus’ initiatives to benefit AYF programs in ways that educate and provide healthy options for children, as well as, providing a fundraising opportunity. Rather than selling magazine subscriptions or candy bars, this year AYF is using their fundraising efforts to create awareness around health and nutrition.
AYF athletes will raise funds while challenging others to set and achieve personal health goals using

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