Hot Business News Today

Mary Kay And Marketing Through Project Runway

 
Adweek talks to Mary Kay’s director of U.S. consumer marketing Kim Sater about the brand’s deep relationship with Lifetime’s long-running fashion design competition show Project Runway—why it’s different, and why it works.
Why do a major TV integration with Project Runway?
The Mary Kay Color Design Studio, where the models go for makeup before walking the runway, is a perfect way to showcase the full Mary Kay line. … The makeup looks [that are] used on the models play a big role in completing the overall look of the design, so the designers can get very passionate about it, and the audience at home is interested in how to get the looks or how to interpret the looks for everyday wear.
That makes the partnership go way beyond just being an official sponsor of the show. We are part of the show every week and part of the designer’s vision.
One of your top artists is appearing on the show.
Luis Casco is one of Mary Kay’s global makeup artists, and we were thrilled to have him integrated into the show. In this role, Luis is the on-air representative of the brand. Luis was on set in the Mary Kay Color Design Studio consulting with the show’s designers on their visions for their models and working

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Ambit Energy Responds To Negative Press

 
In a press release sent out this week, Ambit Energy speaks on how they have handled negative press and how they are overcoming future challenges. 
Numerous reports of complaints have been received by BBB against Ambit Energy; however these complaints have been handled, resolved and dealt with at no time.
Ambit Energy is a United States Multi-Level Marketing Company which provides electricity and natural gas services among households. The company was founded in 2006 and its headquarters is located in Dallas, Texas.
Ambit Energy Holdings LLC have been accredited by the Better Business Bureau since its founding in 2006 and have enjoyed continuous accreditation ever since. The company committed in abiding with BBB’s high quality accreditation standards and promises to continue to support them by providing excellent customer service to their consumers and making sure that all consumer complaints are resolved the soonest possible time.
Ambit Energy makes sure that everyone connected with their company follows the standards set by BBB. This is one of their top priorities since these are the core pillars of excellent consumer handling and a prosperous business. Ambit Energy wants to make sure that they have proper communication lines open to all consumers especially those who have complaints in the past. Ambit

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AdvoCare Sponsors Training Facility For Major Football Team

 
Plano-based AdvoCare International, a health and wellness company, recently announced it has secured the naming rights of a new professional sports practice facility located at The Greenbrier, an award-winning resort in White Sulphur Springs, W. Va. Officially named the AdvoCare Sports Performance Center, the facility is the new training camp home for the New Orleans professional football team.
“AdvoCare is very proud to give its name to this new training facility that New Orleans football players, coaches and fans will call home for the next few weeks,” said Richard Wright, CEO of AdvoCare. “We are excited for the exposure AdvoCare will receive as a result of the crowds the facility will attract in the next month, as well as down the road.”
The practice facility includes three practice fields – two natural turf and one synthetic grass – along with a 55,000-square-foot multi-purpose building equipped with meeting, weight and locker rooms, training and physical therapy accommodations, as well as kitchen and dining facilities.
AdvoCare, a nationally recognized brand for more than 20 years, offers general nutrition, weight loss, energy and sports performance products of the highest quality. To further establish AdvoCare as a household name, the company has developed local, regional and national sports-focused

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Vemma Partners With Acclaimed Peak Performance Coach Rex Crain

 
Vemma announced that they will be continuing their strong commitment to the training and personal development of their Affiliates with a new, live online training program featuring acclaimed speaker, writer, and peak performance coach, Rex Crain. They shared the news on their blog this week:
Rex has served as a peak performance coach, speaker and consultant to Fortune 500 companies, professional athletes, Olympians, entertainment executives and celebrities, in addition to people from all walks of life.
Beginning August 14, join Rex Crain every Thursday at 5 p.m. PDT on Vemma.com for the new U Power training call! Experience personal development training sessions designed to help you transform into the person and business leader you want to be.
You’ll get inspired, get the tips you need to succeed and discover new, results-oriented activities and business strategies to take you to the next level so you can achieve your full potential. Rex Crain made his Vemma debut at the Miami Verve Leadership Academy and his passionate 50-minute keynote power talk rocked the thousands in attendance, as well as those watching the stream at home.
The weekly 10-15 minute training will be streamed live and is completely free for all Vemma Affiliates. Special guests will appear on

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