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Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse my Book

By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost effective way for small businesses to gain credibility.  Perhaps, you just need to look at it from a different angle.   Do you cringe at the thought of self promotion? Do you have a case of “imposter syndrome,” […]

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Vemma® Awards More Than $50,000 In Cash And Prizes In Chris Powell Bod-e™ Transformation Challenge

Vemma awarded more than $50,000 in cash and prizes on September 26 to the winners of its latest Chris Powell 12-Week Bod-e Challenge. The event, held at the company’s Home Office in Tempe, Arizona, highlighted more than a dozen Vemma Affiliates’ and Customers’ incredible weight-loss transformations.
TV Celebrity Transformation Specialists and Vemma Bod-e Spokespeople Chris and Heidi Powell chose the Challenge winners and applauded their efforts via video during the event.

“Heidi and I are so proud of each of the challenge winners, and we congratulate them for having the courage and dedication to make a positive and lasting impact on their lives,” said Chris Powell.

The Men’s and Women’s Individual, Couple’s, and Team category winners took the stage. The Winners, who collectively lost a total of 429 pounds over the 12-week contest period*, are:

Vonetta Huddleston of Rancho Cordova, CA (Grand Prize)
Keith Zoeteman of Queen Creek, AZ (Grand Prize)
Linda and Cara Clark (mother and daughter) of Fort Worth, TX (Grand Prize)
Jodi Kruse of Grants Pass, OR
Tim Maloney of Churchville, NY
Briana Hipps and Brandye Reeves (friends) of Haslet and Arlington, TX
Glenn Gajeski and Stephanie Wijas of Little Suamico, WI; Hollie Linder of Suamico, WI; and Cheryl Luisier of Oconto Falls, WI (Team Grand Prize)
Rose Sendejaz and Anna

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Is End Of Battle For Herbalife Near?

 
Senior executives at Herbalife (HLF) are telling investors it’s all but certain the Federal Trade Commission will not shut down the company at the conclusion of its wide-ranging investigation, though they expect some form of disciplinary action, FOX Business Network has learned.
Since March, the FTC has been investigating whether the nutritional supplement outfit operated as an illegal “pyramid scheme,” meaning its sales were largely derived from attracting people to distribute its product, rather than actual sales to customers. The FTC action follows claims by short seller Bill Ackman, who says the company’s business model violates a host of federal and state laws, and that Herbalife should be shut down by the government.
Despite the increased attention on the company, Herbalife executives have been speaking to attorneys, academics and former FTC officials, and have come to the conclusion that the chances of a shutdown are remote, according to people with direct knowledge of the matter. In recent weeks, senior executives have been making the rounds with Herbalife’s top investors and explaining while the FTC’s investigation hasn’t concluded, they feel confident the company will avoid a corporate death sentence.
An Herbalife spokeswoman declined to comment on the matter, but would not deny such conversations

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Organo Gold Collaborates With Napoleon Hill Foundation

 
Organo Gold, the global gourmet coffee company that caters to consumers’ active lifestyles, in collaboration with the Napoleon Hill Foundation announced that “Think and Grow Rich” will be available in paperback in four new languages: French, Spanish, Italian and Russian. The exclusive OG Edition will have an embossed Organo Gold logo and sell for $19.37 USD, symbolizing the year the book was originally published. French, Spanish and Italian are available now, with the Russian edition available on October 18.
“I am extremely proud of this edition and thank the Napoleon Hill Foundation for their ongoing partnership and support.” said Bernardo Chua, Founder and Chief Executive Officer of Organo Gold. “Think and Grow Rich is credited by millions for their success, and the Napoleon Hill principles are the cornerstone of our leadership training. We are truly blessed to have their continued support.”
“We are pleased to be working solely with Organo Gold International. We have been with them since their beginning and hope to support them as they continue to grow,” stated Don Green, Executive Director, Napoleon Hill Foundation.
“The Napoleon Hill Foundation is extremely proud of our sole collaboration with Organo Gold International since its inception. There is no better way to bring

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4Life President & CEO Tours South America

 
 
4Life President and CEO Steve Tew recently concluded a South American tour with stops in Ecuador, Peru, Bolivia, and Colombia. Combined, these events attracted more than 8,000 attendees.
Event highlights included product launches, distributor recognition, anniversary celebrations, and leadership speeches from top-ranking Platinum International Diamonds: Dr. Herminio Nevárez, Juan and Damaris Rosado, and Miguel Bermúdez Marín. Many Gold International Diamonds and other VIPs were also onsite at the events.
Vice President, International Richard Decker: “The sheer number of people who attended these events is a great indication of 4Life’s ongoing growth. Our distributors are committed. Our message is solid. Our products are in demand. It was a great honor to have the presence of President and CEO Steve Tew with us for these celebrations.”
4Life opened for business in Colombia in 2007, Peru in 2009, and Bolivia and Ecuador in 2010. In 2014, countries throughout South and Central America have consistently ranked among the company’s fastest growing markets.
Steve Tew: “It is wonderful to see firsthand the difference that 4Life makes in the lives of distributors who are committed, dedicated, and work together as a team. I commend the work of our business builders in Ecuador, Peru, Bolivia, and Colombia. Their efforts continue to

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Rodan + Fields Ranks Third-Largest, Woman-Owned Bay Area Business

 
The Bay Area’s 100 largest women-owned businesses generated $3.1 billion in revenue last year. In a landscape of tech companies, a skincare company actually landed near the top of the SF Business Times’ list of the Bay Area’s 100 largest women-owned businesses. Rodan + Fields, ranked #3, is SF-based and female-dermatologist-driven. And it made $195,682,033 in revenue last year.
The Business Times attributes the company’s growth to its direct selling model, but it takes more than a business model to make a successful company: the products have to work, too.
Since Rodan + Fields grew 358.6 percent last year —and is expected to post similarly impressive numbers for 2014— there’s no denying that the women at the helm are doing something right.
About Rodan + Fields
Rodan + Fields® Dermatologists is changing skin and changing lives by partnering with independent business owners across the United States to redefine the future of aging. Founded by world-renowned dermatologists Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan + Fields’ patent-pending MACRO Exfoliator™ and AMP MD™ System make real results possible at home without injections or other invasive procedures.
Named the 2010 Rising Star by the Direct Selling Association (DSA) for its

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ACN Receives Six Creative Excellence Awards In 9th Annual Competition

 
ACN, Inc. has done it again, receiving six prestigious W3 Awards that honor creative excellence on the web.
ACN was among over 4,000 entries from Ad Agencies, Public Relations Firms, Interactive Agencies, In-house Creative Professionals, Web Designers, Graphic Designers and Web Enthusiasts. ACN took home six Silver Awards – an Award of Distinction including:
–       ACN Corporate Website – Corporate Communications
–       ACN Corporate Website – Website Features
–       ACN Facebook – Corporate Communications via Social Media
–       ACN 20th Anniversary Video – Online Event Video
–       Your Business Assistant – Corporate Communications via Online Video
–       ACN Corporate Profile – Corporate Communications
“ACN’s number one goal is to provide the best opportunity and tools for its Independent Business Owners. It’s not about the recognition, however it is very satisfying to be recognized on such an elite level six times over,” said ACN Vice President and Co-Founder Tony Cupisz.
The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms.
“We were once again amazed with the high level of execution and creativity represented within this year’s group of entrants. Our winners continue to find innovative and forward-thinking

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