Sensing the need to regularise direct selling, the Federation of Indian Chamber of Commerce and Industry (FICCI) has urged the government to provide clarity. Shilpa Gupta, Head – Retail, FMCG, Luxury Gems & Jewellery, Direct Selling, FICCI, shares her views about the potential of this multi-level marketing model and the steps to regularise it.
How do you assess Direct Selling in India?
Direct selling is not new to India. Around the year 1995, many companies started with it; Amway was one of them. But the misfortune is that we only understand direct selling on the basis of one or two companies. In fact, there are so many companies in India today that are following this business model. In India, Direct Selling is a very old model of sales. For example, a cycle rickshaw peddler
Hot Business News Today
Hot Business News Today
New Jersey's bond rating takes another hit over pensions
by Successful IBO • • 0 Comments
New Jersey’s bond rating was downgraded this week over the state’s pension contribution shortfall, marking the ninth time since Gov. Chris Christie took office in 2010 that a major agency has lowered its rating for the state.
Hot Business News Today
Highway abuzz with millions of bees after semitruck tips
by Successful IBO • • 0 Comments
A semitruck carrying millions of honeybees overturned on a highway north of Seattle early Friday, scattering hives and sending white-suited beekeepers scrambling to save as many insects as they could.
Hot Business News Today
Spirits, Paint and Success for Pinot's Palette
by Successful IBO • • 0 Comments
Disaster struck when Hurricane Katrina ravaged the Gulf Coast, leaving Craig Ceccanti jobless and looking for work. A few years later, he would co-found a paint-and-sip business that has now grown to 100 locations.
Hot Business News Today
Hate Sitting Behind a Desk? 18 Best Jobs for You
by Successful IBO • • 0 Comments
There are a large number of non-desk jobs in a variety of industries that are growing and thriving and offering workers a direct path to the middle class.
Hot Business News Today
Should You Ditch That Nightmare Client?
by Successful IBO • • 0 Comments
Every service-based business will have to deal with one or two difficult clients. But is it time to drop them completely?
Hot Business News Today
Lenovo ThinkPad X1 Carbon Review: Is It Good for Business?
by Successful IBO • • 0 Comments
Hot Business News Today
International expansion on the agenda for small companies
by Successful IBO • • 0 Comments
More UK e-tailers than ever before are considering international expansion as a key factor in their growth strategies, research finds.
Hot Business News Today
Trade-off: Deal splits Democrats between business, labor
by Successful IBO • • 0 Comments
The hardest sell for President Barack Obama will be persuading members of his own party to back a bipartisan agreement on global U.S. trade policy.
Hot Business News Today
USD 1.1 billion Indian Direct Selling Industry Affected by Lack of Laws
by Ramya Chandrasekaran • • 0 Comments
Often mistaken for Ponzi schemes, the Rs,7200 crore (approximately USD 1.1 billion) direct selling industry has taken a blow in the absence of clear laws.
Gurgaon resident Harpreet Kaur, 49, completed her MPhil in psychology from Delhi University in 1988. But marriage came in the way before she could begin her professional career. She spent years as a homemaker before her brother-in-law introduced her to Amway’s direct selling business in 1998. Today, she and her husband boast of hundreds of distributors in their network, selling products worth over Rs.1 lakh a month. “There was a time when all I did was wait for my husband, who ran an electronics unit in Delhi, to return home. Today, both of us are entrepreneurs, and have flexible work hours,” says Kaur.
There are six million ‘direct sellers’