Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Hot Business News Today
Hot Business News Today
Motorola Moto E (2nd Gen) Review: Is It Good for Business?
by Successful IBO • • 0 Comments
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New Google Shopping Aims to Boost Small Business Sales
by Successful IBO • • 0 Comments
Google for Retail helps small businesses attract new customers using Google Shopping to display product ads on search results.
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Etsy Open Call Connects Wholesalers with Big Retailers
by Successful IBO • • 0 Comments
Etsy’s Wholesale Open Call program gives Etsy Wholesale designers a chance to feature and sell their products at major retail store locations.
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New Market Research Focuses on Hispanic Millennials
by mallen@directsellingnews.com • • 0 Comments
Hispanic millennials in the U.S. are the subject of an ongoing research study developed by cross-cultural advertising agency Sensis and market research firm ThinkNow Research.
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LEO launches in USA
by Ramya Chandrasekaran • • 0 Comments
Entrepreneur training specialists LEO are officially open for business in the US, making it their 105th marketplace. The company announced their entry at a launch event at the world famous Hudson Theatre in New York attended by existing members and guests.
LEO was founded in the UK in 2012 by Dan Andersson and Atif Kamran, who both have a long career in the direct selling industry. LEO, which stands for Learn, Earn, Own, specialises in training entrepreneurs through e-tutoring, e-learning and live seminars.
The company operates a direct selling business model and are provisional members of the US Direct Selling Association (USDSA), with the expectation that they will become full members after the standard 12 month probation. The business is already active in Europe,Africa, Middle East, South Asia and China.
Dan Andersson said: “Establishing our business in the US, one of the largest trading environments in the world,
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South African Miglio Designer Jewellery Expanding to Australia and New Zealand
by Ramya Chandrasekaran • • 0 Comments
South African jewellery supplier, Miglio Designer Jewellery has announced its official launch in Australia and New Zealand, as part of an international expansion.
CEO Jenny Miller said that after conducting extensive testing in the local industry, she was confident that the range had potential success within a retail environment.
Miller explained that the business had operated in Australia for the past five years under a direct selling method – similar to the party-planning concept adopted by companies like Avon and Tupperware.
“By adopting the direct selling model, we have been able to establish that there is a strong market for Miglio in Australia,” she said, adding that there had been significant demand for expansion into retail stores.
“Consumers today want to shop at the time that suits them and in the way that suits them. Giving
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Shaklee Opens Global Innovation Centre
by Ramya Chandrasekaran • • 0 Comments
Shaklee Corporation opened the Dr. Forrest C. Shaklee Global Innovation Center in Pleasanton, California, near Shaklee World Headquarters.
The new Dr. Forrest C. Shaklee Global Innovation Center houses the Shaklee Research and Development teams in one location to enhance synergy and productivity among all the technical functions, with the goal of creating even stronger and more impactful innovations in the field of nutritional science. Leading the ceremony were Shaklee Chairman and CEO Roger Barnett, Chief Innovation Officer Emanuel Fakoukakis, and Nobel Prize Laureate and Shaklee Corporation Scientific Adviser, Dr. Elizabeth Blackburn.
This facility contains state-of-the-art scientific equipment ensuring Shaklee products meet and surpass the highest industry standards of product purity and safety. All products within the Shaklee portfolio will be developed and tested in this facility by R&D functions, including nutritional research, ingredient development, product/process development, quality assurance,
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Avidus completes merger of Asantae and Truestar
by Ramya Chandrasekaran • • 0 Comments
Vancouver based Avidus Management Group Inc. (TSX VENTURE: AVD) (OTC PINK: ASNHF) that develops, acquires, and operates direct sales companies, is pleased to announce that the Company has completed the sales and operational merger of Asantae and Truestar. This was the second phase of the plan announced in January that was designed to reduce operating expenses through joint efficiencies and fuel growth by integrating sales leadership and product lines.
CEO and President Douglas Ridley said, “With this merger now completed, we are excited about the opportunity to build on the foundation we laid in 2014 and focus our resources on growth initiatives that include product expansion and further acquisitions. Our goal for the year ahead is to achieve record revenues and profitability.”
In addition, Avidus announces that Camille Transtrum has been appointed as the Company’s new
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Avon Sales Fall From $3 Billion To $1.2 Billion In Less Than 5 Years
by Tina Williams • • 0 Comments
In less than 5 years, Avon has lost nearly half of its revenue, fallen off of the S&P 500, left the DSA, and lost 40% of the value of its stock. One has to wonder what other direct-selling companies can learn from this. In an article in the Wall Street Journal, they explore the reasons why:
Everyone seems to know who the Avon lady is—except for Avon.
The company is struggling with its identity. It remains heavily entrenched in the U.S., even though most of its business is abroad. It is one of the biggest direct sellers of beauty products and relies heavily on personal relationships, but it lagged behind in developing an online strategy and hasn’t capitalized on the opportunities of social media. And while its focus is beauty, its representatives are busy