It’s no longer enough to rely on imagery and messaging if you want to be taken seriously by your audience.
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Eureka Forbes Eyes Rs 500 Crore Sales In Air Purifier Market
by Ramya Chandrasekaran • • 0 Comments
India’s Direct Selling pioneer Eureka Forbes is ramping up its distribution network and marketing initiatives to drive growth in the air purifier segment to around Rs 500 crore in five years.
The health and hygiene equipment company had launched air purifiers as early as 1995. But the market was not ready for the product at that time.
“In the recent past we are seeing good demand for air purifier with the poor air quality in different cities getting media attention. As per WHO, 1.3 million deaths are happening in India due to air-pollution related illnesses. The awareness is building up in the key cities,’ said Shashank Sinha, deputy general manager marketing, Eureka Forbes.
The company is ramping up its distribution network for the air purifier segment. The company, which is known for direct selling,
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My Open Casting Call Was Exactly The Shark Tank Experience I Imagined
by wahanelson • • 0 Comments
By Jan Pinnington The self- employed are never far from the television when the investors are swimming in the Shark Tank. It’s become an addiction for those passionate entrepreneurs looking to take their businesses to the next level with a little help from the Sharks. I am no exception, finding myself glued to the television […]
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Kannaway Boosts Medical Marijuana Sales By 280%
by Ramya Chandrasekaran • • 0 Comments
Medical Marijuana Inc, the parent company of Kannaway, billed as the world’s first direct sales company specializing in hemp based botanical products, announced its FY2014 report, with a 280% increase in sales.
The CEO also sent a letter to shareholders updating them on the current year’s plans. Additionally, the company also launched a new website, in honor of “420” celebrations. The celebrations mark the changes in the cannabis industry, moving from illegal to legal and the realization of the truth about cannabis.
In its financial report the company reported a year over year increase of 280% in sales. Additional highlights included maintaining a credit reserve of $6 million and an increase in the capacity of merchant accounts to $20 million. The increase in sales has been credited to the expansion of operations and the acquisition
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10 Google Maps Tips You Probably Didn't Know
by Jillian D'Onfro • • 0 Comments
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5 Tips for Veterans Thinking About Starting a Businesses
by David Shutler • • 0 Comments
Military service is good preparation for the stamina and problem-solving required to be a successful entrepreneur.
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A Franchisee for Whom 'Like Father, Like Son' Has Special Meaning
by Entrepreneur Staff • • 0 Comments
Ben Korn purchased his father’s Safeguard franchise in Tucson, where he could foresee future growth there, as well as year-round golf.
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German Direct Selling Vorwerk Closed 2014 With 2.8 Billion Euros
by Ramya Chandrasekaran • • 0 Comments
Vorwerk is looking back on an extremely successful fiscal year 2014. In the 131st year of the company’s history, the Vorwerk Group closed with a consolidated sales volume of 2.8 billion euros, representing a year-on-year increase of 5.8 percent – a new best result for the Wuppertal-based, family-owned company. The current year also got off to a promising start with sales at the end of the first three months of 2015 already up 19 percent on the corresponding period of the previous year.
The Vorwerk Group also generated a clear increase in its business volume, which also takes new akf group business into account, of 6.8 percent to 3.3 billion euros.
“2014 was an entirely successful year,” as Managing Partners Reiner Strecker and Frank van Oers announced today at the financial press conference. “In