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DSA Announces ETHOS Awards

 
The American Direct Selling Association capped its annual meeting in San Antonio with this year’s ETHOS Awards at a Gala on Tuesday evening. The event revealed the winners of this year’s ETHOS Awards in 7 categories, as well as a new inductee into the DSA Hall of Fame.
Each year, the ETHOS Awards recognize a handful of DSA member companies for implementing programs that empower their sales force and bring greater awareness and understanding of direct selling to the general public. A panel of industry leaders and outside experts judges the entries with a focus on excellence, creativity and innovation.
Last month the DSA announced the ETHOS sub-category winners across seven categories. From those finalists, a panel of industry leaders and outside experts narrowed the selections on the criteria of excellence, creativity and innovation.
Recipients of this

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Africa’s Solar Sister Empowers Women With Clean Energy

 
An African social business has been leveraging on the direct sales model to help empower women with economic opportunity while promoting the breakthrough potential of clean energy technology.
Solar Sister is a social business that uses the direct selling model to distribute solar equipment in Africa. It’s been operating for more than five years and now works with about 1,500 women entrepreneurs in three countries. The women buy solar lamps, solar phone chargers, and solar panels at cost, then mark up the items at retail, pocketing the difference. Solar Sister provides training and support, helping the saleswomen reach their goals.
CEO Katherine Lucey explains the challenges the company has faced in that time and how Solar Sister hopes to continue to grow.
Lucey founded the business on the premise that women are the family members most likely

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