Author Archive for Successful IBO

Cookie Lee Founder Sells Company

 
Cookie Lee, who turned her jewelry-making hobby into a nationwide empire of home-party consultants selling flashy trinkets and female empowerment, has sold her privately owned company.
The deal, made public, caps Lee’s nearly 23-year reign as one of the most successful home-grown success stories in Orange County. Buying the firm is Debbie Millar, who with her husband, Ron, is founding partner of HÔM, a luxury residential real estate group in Newport Beach. The brokerage reported $1.4 billion in sales in 2013.
“As I got older, I thought ‘What will happen? How can I continue a legacy, very much like how Mary Kay did?’” said Lee, 57, the effusive founder and now former president and chief designer of the Tustin-based business, in an interview with the Register.
“I thought how awesome it would be to have the opportunity to pass the baton,” Lee added. “Like a Mary Kay or a Kleenex, you can’t run it forever.”
Neither party disclosed the terms of the deal, which has been in the works for several months. What’s clear is that Millar will be leading and further modernizing the firm, which went through a rebranding last summer. Lee will not hold an official company role but will help if

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Healthy Home Company Buys OneBode

 
American Green (OTC: ERBB) announced today that it has sold all of the assets of its wholly owned subsidiaries OneBode Holdings LLC and OneBode Ventures LLC for $3,500,000 to the Healthy Home Company and OneBode founders Sean and Tylene Loomer. OneBode was acquired by American Green in June of 2013.
The sales price reflects the value created in OneBode over the past year and locks in a solid rate of return for American Green shareholders. Simultaneously it will free both time and operating capital for American Green to focus on its other divisions as it expands and utilizes the offices formerly occupied by OneBode.
“Healthy Home is a rapidly growing business with a unique sales model that doesn’t require physical locations or cyber marketing. Rewarding people for telling others about their products is the oldest and most powerful form of advertising.
This model is perfectly suited to get the OneBode products to the people that need them,” comments Stephen Shearin, American Green President. “This is absolutely the best outcome for all parties involved and while we’ll miss the OneBode team and its enthusiasm, this will enable them to flourish in an organization perfectly suited to their endeavors.”
“Last year, when we were

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Thirty-One Gifts Host 15,000 Attendees At Their Convention

 
Unicorns, confetti — and three-quarters of a billion dollars in sales in the past year.
Columbus-based direct-sales powerhouse Thirty-One Gifts brought 15,000 members of its independent sales force together yesterday at Nationwide Arena with the fervor of a rock concert to celebrate a banner year and introduce products.
It served as the opening session of the company’s national conference that continues through Sunday.
Cindy Monroe, the company’s founder, president and CEO, fed the frenzy, strolling onto the stage and declaring “We’re all really passionate — and we love to hug,” drawing a roar.
Clearly, the sales force is likewise enthusiastic about its products: personalized bags and home decor, mostly sold through in-home parties. Thirty-One Gifts sales consultants held 1 million parties, served 8 million customers and reported $740 million in sales, senior staff member Anthony McIntosh told the crowd.
While the top sales consultant averaged $11,664 per month and the company’s top sales team sold $2.4 million of merchandise, the typical house party sells $600 worth of merchandise, and the average item sells for $25, “which means we sell a lot of bags,” spokeswoman Sara West said.
The numbers made Thirty-One Gifts the 17th-largest direct-sales company in the world, according to Direct Sales magazine. Sales during the past four

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