FitLine is proud to announce a new multi-year partnership with the world’s top-tier men’s tennis tour. The athletes will benefit from the FitLine products, with the brand being the new Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour.
The ATP Tour chose FitLine as its new Official Partner due to the shared commitment to supporting athletic performance and clean sport, both for professional and recreational athletes alike.
“We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance”,
said Massimo Calvelli, ATP CEO.
“This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”
FitLine’s premium products are developed and distributed exclusively by PM-International. CEO, Rolf Sorg, added,
“Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community”.
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All FitLine nutritional supplement products have been on the Cologne list® for almost 20 years. The Cologne List®