Verona International Holdings, Inc. (“Verona”) has promoted Eric Haynes to CEO. Verona is the parent company of DreamTrips International, LLC, the world’s #1 traveler club, and Rovia, LLC, the award-winning in-house travel agency that fulfills travel for DreamTrips® members all over the world.
Eric brings nearly 20 years of direct-selling experience to the CEO role, including nearly 10 years at industry icon Mary Kay Inc. and several years at Neora, LLC.
Throughout his career, Eric has provided legal guidance and operational support in more than 40 countries around the world. Prior to this promotion, Eric was serving in a dual capacity as the CLO and COO of Verona.
Mark Smith, Verona’s Chairman of the Board, said
“I have known and worked with Eric since 2014. Eric’s vast legal, compliance and operational knowledge of global network marketing is a huge asset to the company.
Tammy and I clearly understand that to build a legacy company in direct sales, you must have the knowledge and programs in place to abide by the rules and regulations in the direct selling industry.
Eric is the perfect fit for this job. One of his unique skills is truly learning the business from the sales representative’s point of view, which