Originally written by Jack Teare on Small Business
Digital marketing is a very fluid field, and it’s our job to stay on top of the ever-changing tide. So, here are four digital marketing trends for small business you should know in 2020.
#1 – Video content is king, but he’s changing its crown
If you even keep half an eye on small business digital marketing trends for small business, you’ll know that video content has been the most popular form of consumable content for some time now.
And if you haven’t jumped on the bandwagon yet then this year is really your last chance to do so, or else the ship will sail and you’ll be left on the dock, wondering where your audience went. If you’ve already invested in creating video content, then get ready for a change.
>See also: How to get 1,000 followers on your small business Instagram
With video’s continuous rise in popularity, it’s getting harder to differentiate yourself from the competition. Brands create one video and chop it up into chunks, which then get spread across all their social platforms. Because of this, everyone’s video reach is inevitably going to start going down. It’s time to stop doing that.
Focus on creating