Originally written by Partner Content on Small Business
How many online marketing experts have you seen share all the mistakes they’ve made while building their businesses? Not many, I bet. That’s why Neil Patel’s openness about his own failures has always been so refreshing.
It seems a bit counter-intuitive to tell your agency’s potential marketing customers about the biggest marketing mistakes you’ve made in your career, or worse, to admit to your massive blog audience that what you’ve been teaching them is wrong.
However, if Neil’s success throughout the years has been any indication, this kind of transparency has only bolstered his position of one of the most knowledgeable and respected online marketing experts to date. Today, Neil Patel is one of the fiercest competitive marketers around.
Between interviews where he reflects on his journey since starting his first business at age 16, to conference talks where he gets into the details of his worst business decisions, Neil Patel has consistently reviewed many hard lessons he’s learned as an entrepreneur.
Let’s take a look at some of the biggest mistakes he’s made during his career, and the lessons we can learn from him to build better businesses for ourselves.
Mistake #1: Picking the wrong business partners
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