Originally written by Alison Shadrack on Small Business
Your press pack, or media kit, is essential in getting your small business noticed.
Without it, you could miss out on some brilliant media opportunities which will lead to more and more opportunities for building your expert status and professional reputation.
Don’t wait until a media representative contacts you – instead, put your press pack together now so it’s immediately available when needed.
Journalists work to tight deadlines and the speed with which you respond to requests will often determine how much, and what type of, coverage your business receives.
What is a press pack/media kit?
It’s a compilation of information and evidence that gives journalists everything they’ll need to not only verify your expert status, but to use as support for their story.
What should I include in my press pack?
Here’s what I suggest you prepare before you submit your first press release.
Company profile document
This should be ideally one page but no more than two. Make sure that it’s formal in tone, factual, succinct and includes the following:
Positioning statement (what makes your business unique from its competitors, and how it fits into the market)
Mission statement (a short declaration that includes the purpose of the company, whom it serves,