How one e-cigarette company overcame the challenges of the high street

Setting up a high street business is a daunting proposition in today’s era. The UK’s high streets suffered 5,855 store closures in 2017, more than in any year since 2010, according to analysis of the UK’s top 500 towns compiled by the Local Data Company for PricewaterhouseCoopers. A net 1,700 chain shops closed their doors
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