Sami Direct, a direct selling company, is expanding its presence in Kerala with a range of neutraceutical and cosmaceutical products.
The plan is to introduce a range of sports nutritional and functional foods, including protein and fibres in various forms. For this, the Bengaluru headquartered company intends to engage over a lakh of people from the State by offering them independent entrepreneurship opportunities, Muhammed Majeed, founder, Sami Direct, said.
The expansion plan is part of the company’s strategy to become a more competitive global business, he said, adding that Sami Direct is the first Indian direct selling company with over 100 US patents.
The company, according to him, has also chalked out a roadmap by organising distributor-oriented training and educational awareness programmes as part of its marketing strategies. All these initiatives have to be driven