Winning the War in Direct Selling
Barb Pitcock, CEO of Frequense, took center stage today at the prestigious Direct Selling University (DSU) Fall 2024 event, delivering a powerful presentation titled “Winning the War in Direct Selling.” The event, hosted by Direct Selling News, is an exclusive gathering of top executives from the direct selling industry, aimed at fostering collaboration and sharing insights on navigating the ever-changing landscape of direct sales.
Barb’s presentation focused on the challenges and opportunities facing the direct selling industry, particularly as it navigates competition from the rapidly growing gig economy and economic uncertainty. She emphasized that the key to winning in this highly competitive space is collaboration rather than internal competition.
Barb shared:
“We are not each other’s enemies. The real battle is outside, against the gig economy and a crowded marketplace. When we come together and collaborate, we lift the entire industry.”
Her talk highlighted the need for direct selling companies to support one another to thrive in an increasingly competitive environment. She also stressed the importance of leadership with trust and compassion, noting that strong, empathetic leadership can galvanize teams to face any challenge head-on.
One of the central themes of Barb’s presentation was the rise of the gig economy,