The Vorwerk Group has successfully concluded a challenging business year 2023. The Group’s total revenue increased to EUR 3.2 billion. The adjusted annual revenue, taking only continuing operations into account, increased by EUR 135 million (+4.4 percent) compared to the previous year.
The “Culinary” division (Thermomix®/Bimby® and Cookidoo®) recorded record sales for the fourth time in a row with a volume of EUR 1,7 billion.
At the same time, the “Cleaning” division (Kobold/Folletto) achieved the second-highest revenue in the history of the Vorwerk Group since 2015 with a sales volume of EUR 860 million (+7.1 percent).
With a revenue of EUR 570 million, the akf bank also contributed to Vorwerk’s success and set a new record with an increase of 14.8 percent.
In light of the numerous challenges and difficult economic conditions, a key driver of the positive business development was once again the consistent commitment to direct sales as a business model. In the core business, sales growth was achieved for the fourth year in a row, driven by an increase in the number of advisors to over 100,000. Overall, sales in the “Culinary” and “Cleaning” divisions and including akf group have increased by almost EUR 720 million since 2019.
At the same time,