Zinzino acquires assets in Xeliss – strategic reinforcement in southern Europe and in the microalgae spirulina.
Zinzino, the global health and wellness brand from Scandinavia, has acquired, through a business asset acquisition, the rights to the distributor database and associated customer register, inventory, and intellectual property of the Luxembourg-based direct sales company Xellis.
This is a further strategically important step in Zinzino’s growth plans, focusing on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales. Xelliss is a global direct sales company based in Luxembourg. Its brand portfolio offers a range of natural and innovative products in wellness, nutrition, and cosmetics, based on the microalgae spirulina produced in-house.
A visionary mindset, a tech-first approach, test-based nutrition at the cellular level, and a strong position to take advantage of current trends will shape the foundation of the partnership with Xellis.
Since the acquisition of VMA Life in 2020
Enhanzz in 2022
And the strategic cooperation with ACN at the start of 2024
Zinzino has been looking for additional powerful investments to maintain its sustainable, profitable growth, strengthen its distribution power, expand into new markets, and utilize its product portfolio in new consumer areas.
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